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SEO vs. PPC: Which is Better for Your Business?

SEO vs. PPC: Which is Better for Your Business?

by Gillian Rowley | Mar 19, 2026 | Marketing, PPC, SEO

If you are trying to grow your business online, you have probably heard about two major digital marketing strategies: SEO and PPC advertising. Both can help you reach potential customers through search engines, but they work in very different ways. Understanding the...

Google Evens the Playing Field with the Elimination of Sidebar Ads

by Rowley Gillian | Feb 9, 2018 | Advertising, Marketing

I am sure that you have heard it before – Big budgets can create big results! That just doesn’t seem fair right? Well, Google is evening out the competition by eliminating sidebar ads. For years, Google has provided us with pay-per-click (PPC) to increase our...

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