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Increasing your rankings on search engines require a variety of technical strategies to ensure your site is indexed correctly. One of these key search engine optimization (SEO) strategies is adding alt text to every image. As an SEO expert, I make sure alt text is on every image of websites that I optimize. If you are attempting your own SEO, it is essential to understand alt text for best practices.
Alt text, also known as “alt attributes” or “alt descriptions” are used within an HTML code to verify the appearance and function of an image.
Search engines cannot interpret images. However, images are essential to user experience and conversion rate. So how does Google know which images are most beneficial for users? Alt text solves this problem by applying keyword tags. Search bots can then crawl for the image’s function and appearance. Properly adding alt text tells Google that an image is on the webpage that can improve use experience. Doing so can increase your rankings for the given keyword.
Alt text application depends on your content management system (CMS). Alt text can be applied in WordPress through the media file. Choose an image. Add alt text to “alternative text” section in the media file. This alt text will be added anywhere you insert the image. You can add alt text on Shopify with the Smart SEO plugin. The plugin has a free version to add alt text and meta data.
Okay alt text: <img src=”sandwich.jpg” alt=”sandwich”>
Better alt text: <img src=”sandwich.jpg” alt=”breakfast sandwich”>
Best alt text: <img src=”sandwich.jpg” alt=”breakfast sandwich with lemon, eggs and avocado”>
Okay alt text: <img src=”bird.jpg” alt=”bird”>
Better alt text: <img src=”bird.jpg” alt=”colorful bird”>
Best alt text: <img src=”bird.jpg” alt=”blue and orange bird on wooden stand”>
Adding alt text is a best practice for increasing search rankings. Get Global Marketing is an experienced website design and SEO agency in Bend and Portland, Oregon. We use front-end design practices to market your website more effectively. Contact Get Global Marketing today!
2020 changed the way we do business. Employees are working remotely without plans of returning to the office. Employers are relying on their online presence, rather than building local connections. The demand for a digital presence has increased exponentially.
When it comes to digital marketing, I always consider website design and search engine optimization (SEO) as one. You can hire a website designer to build an amazing website. However, the website will do little for your business unless customers can find the site online.
If you choose to invest in SEO, you need to make sure you receive the techniques to increase your rankings. In 2021, these are the most important factors for your SEO campaign:
Content writing is essential to your SEO strategy. Your content could be blog articles or pages. The benefit for your site is to include fresh information so search engines know you are still relevant to your industry. If you don’t add new content regularly, Google considers the site as outdated and increases the rankings of sites that are active.
Most importantly, write the content with keywords that you want to rank for! For example, my blogs have keywords that relate to SEO, website design, and digital marketing. Not only is this my area of expertise but these are the keywords that I want to rank for on Google. Keywords should be included in your content, post title, and meta data.
On average, Google bots crawl websites every two days. I recommend adding a blog at least twice per month. An SEO expert can help generate content with topics that will increase your rankings and benefit your audience.
Additionally, adding content benefits your brand. According to Small Business Trends, 80% of people prefer learning about a company through custom content. Besides the benefits of a blog for SEO, your blog has the following benefits:
Link building is the process of acquiring hyperlinks from other websites. The benefits of link building is establishing authority. Search engines crawl individual pages of websites. When search engines discover links, they index the linked website as a good resource. Building links is one of the most difficult tasks for an SEO expert. If possible, it is more beneficial to obtain a link using anchor text with a keyword that you want to rank for.
There are many types of methods to earn links:
Directory links are the most common form of link building. This is where you earn a link from directories such as Yelp, White Pages, or Angie’s List. However, many of the sites will not provide you a follow link unless you pay for their services.
Guesting posting is where you write an article for another website, which then links back to your site. This is a competitive and time-consuming form of link building, although highly effective when you earn a link. You can hire a guest posting provider to expedite the process. Among the most popular are:
Black Hat Link Building
Stay far, far away from black hat link building! The term “black hat link building” was originally coined from computer hackers’ black hat practices. This form of link building uses loopholes to trick search engines into thinking the link is a resource so the site ranks higher than it should. If search engines discover black hat practices, your website rankings will drop.
A few black hat practices include:
Technical SEO is the foundation of a website’s SEO campaign. Without it, none of the other strategies will succeed. When I perform an SEO audit, technical deficiencies are often the first thing I look for.
So, what does technical SEO entail? Technical SEO encompasses the following techniques:
Two of the most important aspects of technical SEO are your meta titles and descriptions. A meta title refers to the page title in search engine snippets. It is retrieved by search engines as the primary keywords for your site. When you are performing a search, the meta title shows on the result pages as the overview of the page or post to determine whether or not you want to click on the reference.
For example, my homepage meta title is “Get Global Marketing: Bend, Oregon SEO and Website Design”. When you search on Google, this meta title is what will appear. If you are a local business, it is essential that you include your location into your meta title. Your SEO expert should have a strategy for optimizing the meta titles to increase your rankings.
Have you ever visited a restaurant just because your friend said it was great? Referrals are one of the best techniques to build new business. You can also build customer trust through online reviews. When someone raves about the food being great or receiving superior service, you are more likely to earn new customers.
There are several online databases to collect reviews. Most businesses receive the highest conversions through their Google Business page. Your Google Business page is an essential resource for your customers. You are able to include hours, contact information, location, a description, website, logo, reviews, services, and even post company updates. Often, your Google Business page shows first with a Google search. The benefits of building reviews on Google are that you build more customer trust and also increase the rankings of your website.
Other important platforms for reviews are Facebook and Yelp.
Improving your online presence is an essential tool to increase your revenue. You may have a beautiful website, but the site needs exposure to achieve the business goals that you are determined to meet. Contact Get Global Marketing if you are interested in high-quality SEO services. We have a variety of packages to fit your needs. You can reach us at (541) 706-9442 or email@example.com
Every business evolves overtime. If you own a business, you probably experienced that year one of your start-up has taken a different path ten years later. Did you know Amazon started as a platform to sell used books?
I have experienced a range of adjustments as I learn more about what my clients need. Providing superior service that earns my clients results has always been my top priority.
Recently, my experience with search engine optimization (SEO) has changed. For one, SEO has gotten more competitive. It is great that business owners are now realizing that they need to amplify their online presence. If you do not have a website with powerful conversion techniques and high rankings, you can lose thousands of dollars per month.
Secondly, more complex techniques are necessary to increase your rankings. You can no longer increase your Google ranking by inserting keywords into your meta data. You now need to post regular content, build links, and earn reviews, in addition to the technical edits of a website. This means SEO has gotten more expensive to support the staff and software necessary to meet Google’s demands.
When I started Get Global Marketing, my goal was to keep my prices low. However, since my top priority is to provide earn the highest quality results, I recently had to reevaluate my prices. Maintaining low prices prevents me from being able to access the tools that I need to increase my client’s rankings, especially if they want to convert nationwide.
I still have a starter package for local clients who can write their own content. Other than that, my SEO packages are now more strategic and sophisticated to earn clients more revenue. You can find my new pricing table below.
While I realize that many start-ups and small businesses won’t be able to afford my new SEO prices, more services are required to earn page one rankings which costs me at least $700 per month.
Like my dad told me when I was a teenager, “you have to spend money to make money!”
COVID-19 has been life changing for everyone. Business owners have especially suffered from the shut-down. It is essential that we change our marketing during COVID-19 to continue growing our businesses.
There are a variety of tools to succeed with your digital marketing during COVID-19. In this video, I reflect on the top three that you can pursue immediately.
Each of these tools can help sell your product and depict your message. During COVID-19, the most innovative businesses will get ahead. Contact the pro’s at Get Global Marketing to reinvent your marketing. We offer website design, SEO, and Google Ads.
Unless you own Amazon, Netflix, or a grocery store, your business has probably been impacted by the coronavirus. You may have even lost all your business. However, a pair of fresh eyes and innovation can help create a new marketing and business strategy to profit from your business or service.
To help support the Bend and Portland, Oregon local economy, I am offering a FREE consultation and FREE two hours of website design or digital marketing services. I hope to help business thrive and even develop a long-lasting digital marketing strategy when life returns back to normal.
Don’t give up. Get innovative.
Contact Get Global Marketing at (541) 706-9442 or firstname.lastname@example.org.
Have you ever thought about what it might be like to own a small business? Maybe, you’ve got a skill that’s in demand. But, you’re not sure how to monetize it, let alone, how to turn it into a living. I did it. But I’ll be honest. I started Get Global Marketing four years ago. And, let me be the first to tell you, it hasn’t been easy. I’m thankful for where I’m at now, and the client relationships I’ve built along the way. I love the fact that I don’t have a boss and can work from anywhere with an internet connection. Yes, I have to pay for my own health insurance. Indeed, my income is based on the results I deliver. But you know what? I wouldn’t trade it for anything in the world.
I probably sound crazy. And, I probably am…
However, it wouldn’t be possible if I hadn’t found my WHY.
Any hard decision requires having a clear sense of purpose. When you open a business, you must tap into your energy, courage, and determination to discover why self-employment is the right decision for your life. When business gets rough, revisiting your WHY will help you push through hard times.
Before you open your business, ask yourself WHY opening a business is right for you.
Do you want opportunity for uncapped income?
Do you want to work and travel?
Do you want to be able to work from home, so your kids don’t have to go to day care?
Can you not stand working for anyone else?
Are your career opportunities limited in your town and working on your computer would provide a broader network of clientele?
Find your WHY and don’t forget it. I’ve had many WHY’s in my life. I was born into generations of entrepreneurs. It’s in my blood. When I was 12, I had a business plan to start my own magazine targeting girls my age. From there it was on to healthy food carts and bakeries. Suffice it to say, my mind is constantly buzzing with new ideas. And, I can’t get enough.
When I founded Get Global Marketing, I answered a significant WHY. The most important one to date.
When I opened my business, I had three WHY’s.
1. I wanted to be able to work and travel.
I have always loved to travel. There is so much culture, diversity, and landscape to experience in this world. Working on your computer allows the opportunity to live wherever you want. With my business model, I am not allowed complete flexibility to be gone for months. I prefer to meet with clients, rather than do all of my work over phone. However, I can be gone for weeks.
2. I wanted uncapped income.
I live in Bend, Oregon where the average home price was $450,000 last year. When SEO professionals are paid an average salary of $50,000 per year at major agencies, we are unable to afford cost of living (add in food, clothing, entertainment, childcare). Opening a business provides me with the opportunity to offer more services and reach more clientele where I can increase my income.
3. I wanted to create a unique business.
There are few people that do what I do but, I made it a point to differentiate myself through the quality of my product and my personalized service. I strive to build personal relationships with my customers so they never feel like they are just getting a bill. I want to get to know them and I want to them to get to know me. I am not afraid to be Facebook friends with my clientele!
And, you what the best part of my job is? I get to encourage other people, my clients even, to create their own reality. To put their skills to use in a capacity that allows them to be their own boss. To work on their terms. To have the freedom and independence they’ve always dreamed of.
It’s a constant work in progress but, I feel like I can continue to make this dream a reality.
So, what about you? What’s your why?
If you are struggling to find your WHY and debating whether self-employment is for you, I suggest asking yourself these 4 questions:
Do I make a ton of money? No. Can I take days off whenever I feel like it? Not really. Am I proud of how far I’ve come? You bet. Do I have goals to grow business more? Better believe it, and you should too. Is the process easy? Hell, no. But, I’m proud of what I’ve accomplished and excited about where I’m headed. I have total faith that almost anyone that’s willing to bite the bullet, put in the time, weather the storms and believe in themselves, can make a difference in their own life, and the lives of others as well.
Whether you need a change of scenery or your industry is oversaturated, thousands of businesses face the struggle of adjusting their online presence for a new location.
When you move locations, it’s essential that you don’t lose website rankings. Keep in mind, you probably won’t be on page one immediately. However, there are adjustments to your website that, if done correctly, can help smooth the transition to optimizing your online presence in a new location.
I recommend hiring a search engine optimization professional to help with the process. However, if it’s not in your budget, the following are basic methods to transition to your new area.
Changing your location information should be done differently depending on your type of business. For brick and mortar or service-oriented businesses, create a new contact page before you leave your current location. Include a “Coming Soon” message on the contact page so customers know they can’t visit your location yet.
For remote businesses, create a separate contact page as well. However, you do not need a “Coming Soon” message. Instead, alert customers that you are only available via phone and email until your moving date.
In every type of business, you should have a separate contact page with your new location to improve SEO. Doing so ensures that you won’t lose rankings for your current town. You’ll also be marketing for your new location.
Every company needs a Google Business page. Not only can a Google Business page increase your rankings, it also provides the opportunity to display important information like business hours, services, products, about us, reviews, and posts.
If your business is service oriented, you can set your location as “Service Areas”, rather than an address. Just like the additional contact page, add the service area location before you move.
For brick and mortar businesses, you’ll have to wait to change your Google Business page until you move.
Changing your directory listings can be tedious. Directory listings include Angie’s List, Yelp, Yellow Pages, White Pages, and many others. What makes the process tedious? You need a sentence or two about this is a pain in the butt.
Instead of reviewing every location individually, I recommend paying for Moz Local Business services. They will audit and adjust your directory information according to your Google Business or Facebook page.
As a business owner, you probably had an SEO professional customize meta titles to fit your location. Don’t forget to adjust your meta titles when you move!
For example, I recently made the decision to serve Portland. My homepage meta title was previously “Bend, Oregon SEO and Website Design | Get Global Marketing”. Now, my meta title is “Portland and Bend SEO and Website Design | Get Global Marketing”. Make this change before your move. It will take time for Google to index your site for the new title.
Structured data “is a standardized format for providing information about a page and classifying the page content,” Google Developers. The tool helps Google understand what the content on your page means. When you change locations, you need to change your structured data.
WP SEO Structured Data Schema plugin for WordPress, allows digital marketers to easily insert structured data into the site. I purchased the Pro version to help clients with multiple locations and services. The tool has proven beneficial for me to help improve client’s rankings.
Moving business locations can be exciting! Marketing the change can seem daunting. To make sure the job is done correctly, it’s best to hire a SEO professional. If you need help with SEO in Portland or Central Oregon, contact the team at Get Global Marketing at (541) 706-9442.
Get Global Marketing. Get Page One.
Are you sick of being ghosted by people that click on your Google Ad and go somewhere else?
My name is Gillian Rowley and I am the owner of Get Global Marketing. I help business owners save money by increasing their organic rankings and eliminating their Google Adwords account completely.
Watch my video to learn more.
To learn more about what, why, and how we work, contact me at (541) 706-9442 or email@example.com
Get Global Marketing. Get Page One.
If you own a business you have a website- you have to in this day and age. Your website probably has a homepage with a toolbar at the top that has buttons for About Me, Get a Quote and Services. You even have some professional photos of you and your employees looking your best. Your website wasn’t something you took lightly.
Now that your website is launched, you are good to go, right? Anytime someone does a Google search for your service+ city you should come up first, correct?
There are a number of things you need to optimize on a consistent basis to make sure your website is truly an asset that brings you business and increases your bottom line. Below I have included some ways that will help you rank higher and increase traffic to your website.
If you are on a tight budget, you may not be able to afford the Search Engine Optimization (SEO) services to optimize your website to its fullest potential. Until you can, use these four basic DIY SEO methods to start gaining traction on Google.
Meta Titles are one of the most powerful tools to increase your website’s rankings. In layman’s terms a meta title gives searchers and most importantly, search engines (like Google) a short title of the content on a particular page. For this reason alone, choosing the right meta titles is paramount for attracting traffic to your site.
So, what goes into crafting a good meta title? Something called keywords. Keywords are words or phrases that appear frequently on the page and are relevant to the subject.
As an example, if you’re webpage has an article about losing weight, keywords you might consider for your meta title would include fitness, diet, healthy, exercise and cardio. These words are all associated with weight loss and let both the reader and search engine know what the page is about. An SEO expert can use keyword research tools to discover traffic and difficulty so your website reaches the right customers for your business.
If you are a local business, add your city and state. For example, Nutritionists Bend, Oregon.
Your meta title should also not be more than 70 characters. Stick to the keywords that mean the most without the tagline or phone number.
Much like meta titles, meta descriptions are used to help someone doing an internet search click on your link. Found under the title on a search page, meta descriptions look like code and provide a description of a sentence or two about what the website is about.
Even though Google doesn’t use a ranking algorithm for meta descriptions, they do help increase your click through rate which helps the search engine determine if your site is a quality result.
So, what makes a good meta description?
The first characteristic is length. You want your meta description to contain enough information so that the web searcher knows what your website is about, but you don’t want to make it so long that it takes forever to read. While there is no hard and fast rule when it comes to length, most meta descriptions are between 90 and 150 characters.
Because your meta description is an invitation to visit your page, it should be clear and actionable. The use of simple words that get to the core of what your website is about is key.
Lastly, all effective meta descriptions have a call-to-action. If you’re selling a product, tell the reader a little about it and to find out more. Consumers want information quickly so they’ll be much more enticed if you encourage them to take advantage of a free sample, 30-day trial, free shipping, etc.
If you have trouble coming up with good meta titles or meta descriptions, hiring a qualified copy writer can do wonders for increasing your traffic and therefore your bottom line.
Another critical component of high-ranking SEO sites has to do with your contact page. Something that often gets overlooked is the correct spelling of your business name, address and phone number. It’s also a good idea to include a Google map of where your business is located as well as a Google street view.
The contact pages for the majority of websites are little more than an afterthought. They usually only contain some basic text like the business name, phone number and address. There might be a few fields you can fill out with your information if you wish to inquire more but not much else.
In order to make your contact page more appealing, consider adding some graphics that complement your business whether they are of the office or the products the you offer. Your contact page is also a great spot for testimonials. After all, if someone has clicked all the way through to this page, they are considering getting in touch. Why wouldn’t you want to have some positive reviews posted to push them over the edge?
Google My Business is a free tool that lets you manage how your business appears on the search engine. This is especially beneficial if you’re a local business. When people google things local plumbing companies for example, chances are good they need a product or service and are likely going to make a purchase. Why shouldn’t they use you?
Setting up Google Business Page is free, only involves a few steps and can do wonders for your business. First, create an account, claim and verify your business. Next, optimize your listing to your liking with appropriate information and images. Lastly, download the Google My Business app and you’re all set!
After you launch your Google Business Page, ask clients to leave you a review. I do this by emailing a link to the Review form. Businesses that have more reviews will rank higher on the Google Business listings.
Even if you have a business that offers the best products, services and prices around, you’re going to struggle unless your website is SEO optimized. The number of consumers that shop at brick and mortar establishments is becoming less and less. Instead, they are turning to the Internet for virtually all their consuming needs. For this reason alone, having the know-how to optimize your website is critical if you want to be successful. If you take the time to monitor and improve the items above, you’ll quickly find that your ranking will increase and your bottom line will grow as a result.
If you decide to work with an SEO expert, contact me, Gillian Rowley, at Get Global Marketing. I will take you beyond DIY methods to increase your rankings on Google with clients that will build your business. Contact us in Bend, Oregon today!