What Impacts Your Website’s Spam Score?

website spam score

If you are trying to increase your website’s rankings, it is important to know about spam score. Your spam score can impact whether you rank on page one or page 30. To increase your website’s rankings, you want to keep your spam score low. So, what impacts your website’s score?

 

What is a Spam Score and Why Does It Matter?

Spam score is a metric used to evaluate a website’s likelihood of being penalized by search engines for engaging in spammy practices. It is an important indicator of a site’s credibility. The score can impact a site’s search rankings. Having a high spam score can lead to lost traffic, diminished trust, and a decrease in revenue. There are many factors that impact spam score.

 

The Factors that Influence Spam Score

Backlinks

Backlinks are powerful to impact your website’s rankings. A great link can boost your site’s credibility and visibility. However, a bad link can do the opposite. If you have several bad links, it is likely that your spam score will increase.
If you notice that you have bad links, Google has a disavow toxic backlinks tool. The tool can prevent google from reading the disallowed link in your backlink profile. The key to a good backlink profile is quality over quantity.

Content

Content marketing is another great strategy for engaging audiences and search engines. Informative blogs can quickly increase your rankings. Duplicate or poorly structured content can quickly increase your spam score.

Google has also updated its algorithm to scan for AI written content. Just like backlinks, it is better to have fewer high quality blog articles than many AI written articles. AI written content is a quick way to increase your spam score. If you are going to have website content, it should be original and valuable.

Long Domain Names

We may think a long domain is better for SEO. True, you get an opportunity for valuable keywords. However, Google views long domains differently. The algorithm sees long domains as a method for keyword stuffing which can increase your spam score. When you are choosing a domain, keep it precise with only one or two keywords that you want to rank for.

Excessive Outbound Links

Outbound links can be helpful to serve as a resource for your readers. But how many is too many?

Too many outbound links for the amount of content on the page can increase your website’s spam score. There is no exact number of links to content. However, if you are going to have outbound links, make sure you have the content to back it up.

Poor User Experience

A website’s user experience (UX) is an increasingly important factor in its spam score. Sites with poor navigation, high bounce rates, or a low time on page can be seen as spammy by search engines. Conduct regular site audits to improve load times, mobile-friendliness, and overall usability.

 

Monitoring Your Spam Score

Keeping tabs on your spam score is a vital part of managing your website’s overall health. Various tools, such as SEO Moz, Bright Local, and SEM Rush, offer features that allow you to monitor your site’s spam score. When you monitor your spam over time, you can see what may track the patterns with the activity you are performing on and off your website.

 

Strategies to Reduce Your Spam Score

Launch a Backlink Audit

Conduct a backlink audit is the first step to decreasing your website’s spam score. Look for links from suspicious sites, sites with low domain authority, and those that use excessive outbound links.

Once identified, you can take action by disavowing those toxic links. This sends a clear message to search engines that you are not associating with these untrustworthy sources.

Optimize Your Content

Your site should only contain high-quality and relevant content. Regularly perform content audits to cleanse your site of duplicate, thin or irrelevant content. This will show search engines that you provide value to visitors. Don’t use AI to write content.

Prioritize User Experience

Your website should be designed with the user in mind. Make sure the site is easy to navigate. The website should also be fast. A good hosting company makes a huge difference for website speed and downtime. My favorite hosting company is Siteground. The website should also be optimized for mobile. A positive user experience translates to better engagement metrics and a lower spam score.

Navigating your spam score is essential for SEO professionals and website owners. You should be aware of your score – especially if your ranking suddenly dropped!

If you implement the practices in this blog article, you should be able to keep your spam score low. Get Global Marketing provides SEO services in Bend, Portland, and other parts of Oregon. Contact us today for more information on SEO best practices. We can help get a plan together for your website’s SEO.

Why SEO is Crucial for Your Storage Unit Facility

seo for storage unit facilities

In the bustling arena of local business, the digital stage has become just as important as the physical storefront. For a sector like storage unit facilities, tapping into the vast potential of online visibility through strategic SEO isn’t just advantageous—it’s essential for survival and growth. Whether you’re a well-established storage unit business or launching a new one, capturing the local market and outranking your competitors is a critical piece of the puzzle.

As the owner of a storage unit facility, your focus on local SEO isn’t just about appearing on search engine results pages (SERPs). It’s about ensuring that when someone in your community types “storage near me” into their favorite search engine, your business is the one that pops up at the top. But SEO isn’t just about being found; it’s an investment that can lead to a fuller client roster, enhanced brand credibility, and long-term success.

So, let’s dive deep into why and how you can leverage SEO to take your storage unit facility to the next level.

Understanding the Nuts and Bolts of SEO

SEO, or Search Engine Optimization, is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Simply put, it’s about ensuring that your business appears in front of the right people at the right time.

For a storage unit business, this means optimizing your online presence so that prospective customers who are looking for storage solutions can easily find you through a search. This can include implementing strategies like using the right keywords, building high-quality content, and improving website structure and performance.

But why is SEO particularly important for storage unit facilities? Because you’re not just competing with other storage facilities; you’re also vying for space against every other local business in your vicinity. With SEO, you don’t just make your business visible, you ensure it shines brightest in the digital marketplace.

The Multifaceted Benefits of SEO for Storage Unit Facilities

Fill Storage Units

SEO is your digital ticket to maximize occupancy rates. You’re not making money unless your units are full. When consumers are in the market for storage solutions, they often turn to search engines for answers. By optimizing your website, you can increase your facility’s chances of being discovered, gaining more inquiries, and ultimately, more filled units.

Brand Trust and Authority

High SEO rankings aren’t only about visibility; they also endorse your brand as a credible and reliable storage solution. A top position in search results speaks volumes to potential customers about your reputation and standing in the market.

Targeted Traffic and Leads

SEO helps generate traffic, but more importantly, it attracts the right kind of traffic—people in your area actively seeking the services you offer. These are your best leads, more likely to convert into clients.

Given these benefits, let’s explore some of the most effective SEO strategies for your storage unit facility. To embark on a successful SEO journey, here are the foundation strategies that are tailored to the needs of storage unit facilities.

SEO Strategy for Storage Units

Local SEO – Your Community is Key

Local SEO is a game-changer for storage facilities, as most customers are looking for proximity and convenience. Ensure your Google My Business profile is complete and accurate, and list your business on local directories.

Optimize your website with localized keywords and create content that speaks to your community’s needs, such as blog posts on the benefits of storage for local events or the moving season.

Keyword Research and Optimization – The Language of Searchers

Understanding the search terms potential customers use is pivotal. Use keyword research to identify the terms with the highest relevance and search volume.

Optimize your website’s titles, meta descriptions, headers, and content with these keywords, ensuring a natural and informative flow that aids both customers and search engines.

Content Marketing – Education Leads to Conversions

Producing valuable content is not only great for SEO but also for establishing your brand as an authority in the storage industry.
Develop guides, FAQs, and blogs that offer practical advice and information about storage. This content will drive organic traffic, keep visitors on your site longer, and convert more prospects into customers.

Website Optimization – The User Comes First

Ensure a smooth user experience by making your website fast, mobile-friendly, and easy to navigate. High bounce rates and low user engagement could signal to search engines that your site is not the best answer to a user’s query.

Moreover, ensure that the look and feel of your site reinforces trust and reliability. Professional web design, clear messaging, and a secure SSL certificate can all boost the confidence of potential customers and search engines alike.

Online Reviews and Reputation Management – The Currency of Trust

Encourage satisfied customers to leave positive reviews on platforms like Google, Yelp, and industry-specific review sites. Monitor and respond to reviews professionally and promptly. This not only improves your reputation but also helps with SEO by signaling to search engines that your business is actively engaged with its customers.

The Verdict: SEO Is Your Competitive Edge

SEO for your storage unit facility isn’t just about rankings; it’s an investment in your business’ long-term success. With a robust SEO strategy, you can attract more local customers, enhance your brand’s reputation, and solidify your place in the community.

Every step you take to optimize your online presence brings you closer to those who need your services. It’s a way to build a deeper connection with your local market, one search query at a time.

Don’t let your business gather digital dust in the shadow of competitors. Embrace SEO and watch your storage unit facility step into the spotlight.

Get Global Marketing provides SEO and website design services. Contact us today for more information or give us a call at (541) 706-9442.

Great SEO Apps for Shopify Websites

seo for shopify

Shopify is a wonderful platform for creating and managing an online store. However, having a great store isn’t enough. You also need to ensure that your website ranks high on search engines so that potential customers can find you easily. This is where search engine optimization (SEO) comes in. To improve your SEO on Shopify, you’ll need the help of some great SEO apps. In this post, we’ll discuss the top SEO apps for Shopify websites, so that you can improve your store’s visibility and attract more customers.

 

Why Should I Optimize My Shopify Website for SEO?

SEO or search engine optimization is critical for businesses that want to succeed in the digital space. With the rise of online shopping, having an SEO strategy in place is essential to drive traffic to your Shopify store and boost your online visibility. SEO plays a crucial role in improving your search engine rankings, ensuring that your target audience can find your website easily. By optimizing your content for search engines, you can also attract high-quality traffic to your online store, resulting in increased conversions and revenue. In today’s digital age, SEO is not just a nice-to-have; it’s a must-have for businesses that want to thrive online.

 

Optimizing Your Shopify Website for SEO

 

Plug in SEO

Plug in SEO is an excellent app for those who are new to SEO. It offers an easy-to-follow checklist of things that you can do to improve SEO on your Shopify website. It checks your website for any errors that may affect your search engine rankings and gives you recommendations on how to fix them. This app’s user interface is very simple and user-friendly, making it easy for anyone to use.

Lighthouse SEO

Lighthouse SEO is another fantastic app for Shopify users. It provides a comprehensive SEO audit of your website, highlighting any issues that may be impacting your website’s rankings. It also gives you advice on what to do to improve your SEO rankings. This app is simple to install and use and offers great features like 404 error tracking and duplicate content detection.

SEO Manager

SEO Manager is one of the most popular SEO apps for Shopify. It comes with a variety of features that help optimize your website for search engines. It lets you edit meta descriptions, page titles, and image ALT tags for each page on your Shopify website. Additionally, it offers tools to analyze keyword density, track rankings, and generate XML sitemaps.

JSON-LD for SEO

JSON-LD is an app that allows you to add structured data to your website. Structured data provides search engines with valuable information about your website’s content. This information helps search engines understand your website and rank it accordingly. By using this app, you can improve your website’s SEO ranking, drive more traffic to your website, and increase sales.

Smart SEO

Smart SEO is an app that offers a wide range of SEO tools for Shopify users. It optimizes your website by allowing you to edit meta descriptions, page titles, and image tags. It also offers automatic ALT tag generation and allows you to optimize product descriptions. Additionally, it provides features that monitor your website’s SEO performance and generate sitemaps.

SEO Image Optimizer

One often-overlooked aspect of SEO is image optimization, and that’s where SEO Image Optimizer comes in. This app helps you to optimize your website’s images for search engines by automatically generating alt tags for your images based on their filename and provides functionality to bulk edit alt tags for your web images. Properly optimized images and alt tags can help to improve your website’s search engine rankings, as well as improve your website’s accessibility for users with visual impairments.

In conclusion, SEO is incredibly important for any eCommerce website. Having a great online store is not enough on its own. You need to ensure that your website ranks high on search engines to attract potential customers. Luckily, with the right SEO app, it is easy to improve your rankings on Shopify. So, go ahead and install these SEO apps mentioned in this blog and make your Shopify website an online store with high search engine rankings!

Get Global Marketing provides search engine optimization services for Shopify. We are familiar Shopify apps that can increase your rankings on Google.

Understanding Google’s Core Web Vitals

core web vitals for seo

If you’re in the world of Search Engine Optimization (SEO), you’ve probably heard about Google’s Core Web Vitals. Whether you’re a business owner or an SEO expert, it’s essential to understand how you can improve your website’s performance and user experience to increase rankings. In this blog post, we will take a deep dive into Google’s Core Web Vitals, looking at why they are important, what they are, and how you can optimize your website to meet Google’s standards.

Google’s Core Web Vitals and the Impact on SEO

Firstly, let’s take a look at why Core Web Vitals are important. Google’s algorithm is constantly evolving, and they update it regularly in a bid to provide the best possible user experience for their users. Core Web Vitals were introduced in May 2020 as part of these updates. These three metrics are designed to measure how quickly your website loads, how responsive it is, and how stable it is when users try to interact with it. In other words, Core Web Vitals measure the overall user experience on your website. If you want to rank high on Google’s search engine result pages (SERPs), you need to make sure your website meets these metrics.

Now, let’s delve into each of the three Core Web Vitals. The first metric is Largest Contentful Paint (LCP), which measures how long it takes for the largest element on your website to load. Ideally, your LCP should come in at less than 2.5 seconds. The second metric is First Input Delay (FID). This metric measures the responsiveness of your website. In other words, it looks at how long it takes for users to interact with your website. Google wants websites to have an FID of less than 100 milliseconds. The third and final metric is Cumulative Layout Shift (CLS), which looks at how stable your website is. This metric measures how much the layout on your website shifts while it loads. Google wants your CLS score to be less than 0.1.

You might be wondering how you can optimize your website to meet these metrics. One of the most important things you can do is optimize your website’s images. Large images can significantly slow down your website, causing a high LCP score. Take steps to compress your images and choose the right format for each image. Similarly, reducing the number of unnecessary third-party scripts that your website uses can also help to optimize your website’s speed and responsiveness. Finally, reducing CSS and JavaScript files can help to reduce your CLS score.

It’s worth noting that Google provides a tool called PageSpeed Insights that allows you to identify any issues that your website has regarding the Core Web Vitals. The tool will give you a score out of 100, with suggestions on how to fix any issues. However, it’s essential to remember that optimizing your website for the Core Web Vitals takes time. There is no quick fix. But if you’re serious about improving your website’s user experience and ranking higher on Google, it’s an investment worth making.

Google’s Core Web Vitals have become an essential component of website optimization for SEO experts and business owners alike. Optimizing your website’s performance and responsiveness will not only help to improve your rankings on Google’s SERPs but will also provide a better user experience for your website’s visitors. Remember, optimizing your website takes time, and there is no quick fix. Still, by following the recommendations above and using Google’s PageSpeed Insights tool, you can improve your website’s Core Web Vitals metrics, leading to a better ranking and a better user experience.

Get Global Marketing can help improve the Core Web Vitals on your website. Contact our SEO office today at (541) 706-9442 or reach out to us online.

How Often Should I Post for SEO?

blogging for seo

As a business owner, you know the significance of a strong online presence to be successful in today’s business world. Search engine optimization (SEO) is the key to achieving that online presence, and one effective way to enhance it is through regular and consistent blogging. But the question arises, how many blogs should you post per month to optimize your SEO efforts? In this blog, we’ll provide you with some insights on the ideal frequency of blog posting for optimal SEO results.

Blog Posting Guide for SEO

The answer to how many blogs you should post per month for SEO is not always straightforward. It largely depends on your industry, competition, and target audience. However, the general guideline is that businesses that want to enhance their online presence through SEO-driven blogging should post at least one to two blog posts per week.

The more you blog, the more chances you have to rank for your target keywords in search engines. With each blog post, you create a new page for search engines to index. As Google recognizes your website as a source of quality and informative content, it can eventually lead to higher page rankings and traffic. The more frequently you blog, the more traffic you can potentially attract.

But, it’s essential to understand that posting just any content many times a week won’t work for SEO. Your blog should be valuable and informative to both your target audience and search engines. Your blog should incorporate the keywords relevant to your business, the trending topics in your industry, and the content that provides more contextual information than your competitors.

Posting too infrequently can hinder your SEO efforts as well. When you don’t post often, potential readers may perceive your blog or website as outdated, and search engines may view it as information that’s not worth including in the results page. Posting less than once a week can also lead to a decrease in site engagement, as readers don’t have anything new to come back for.

What Should Your SEO Optimized Blog Posts Include?

Keyword Research

Keyword research is an important part of creating effective SEO blog posts. By researching relevant keywords, you can ensure that your blog posts are targeting the right audience and are optimized to appear in search engine results. When conducting keyword research, it’s important to focus on long-tail keywords that are relevant to your topic and have high search volume. Additionally, you should also aim to include a variety of related keywords throughout your post so that it ranks for multiple terms.

Quality Content

Creating quality content is essential when it comes to SEO blog posts. Your content should be well-researched, informative, and engaging in order to capture the attention of readers and encourage them to share your post with others. Additionally, you should strive to make sure that your content is free from spelling and grammar errors so as not to detract from its overall quality.

Internal Links

Including internal links within your blog posts is another great way to increase their SEO value. Internal links help search engines understand the structure of your website by providing a clear path for them to follow as they crawl through its pages. Additionally, including internal links in your posts will help keep readers on your website longer, which can improve its ranking in search engine results pages (SERPs).

In conclusion, regular, high-quality SEO-driven blogging is a crucial aspect of any online presence strategy. While the ideal frequency of blogging may differ among businesses, posting at least once or twice a week is a good starting point. It’s essential to publish quality content that’s informative, engaging, and relevant to your industry that provides context for the readers. With the right consistency and quality, you’ll enhance your online presence, and the potential for increased traffic, leads, and conversions will rise.

The team at Get Global Marketing can help increase your website’s rankings with SEO. Contact the marketing agency in Bend, Oregon for more information on what we can do for you. We also provide website design and Google Adwords.

Improving Website Design with the Imagify Plugin

imagify plugin for seo

You already know how important it is to have good images on your website. But the images you use must pass several optimization requirements and not just be pretty. Imagify exists to help you do just that.

Imagify is one of the popular website design trends in 2022. Imagify can make your images more responsive for faster loading time, boost them for better rankings, and give them a touch of quality with its various tools.

What Is Imagify for Website Design and SEO?

Imagify is a WordPress plugin that helps you to speed up your website by optimizing images. It uses modern hardware and software to provide fast image processing, and it can also compress your images on the fly and reduce their file size. Now I’ll show you how Imagify can benefit your website design.

How Imagify Benefits Your Website Design

If you’re doubtful of Imagify’s capabilities, then here are some ways in which Imagify can help improve your website design that will change your mind.

Optimize Images To Improve Site Speed and Web Vitals

The Imagify plugin allows you to optimize your images so that they load faster and have less impact on the core web vitals of your site.

How does it do this? By eliminating unnecessary data from the file (such as comments or metadata), optimizing file size through a lossless compression algorithm, and converting them to a smaller file format (such as JPG or PNG).

Imagify gives you complete control over how each image is optimized so that you only change what you need to change without affecting anything else on the page.

It can be beneficial if you want to convert all of your images but still want some of them to be in their original format (maybe because they’re larger than their smaller counterparts).

The plugin also supports batch optimization, so optimizing multiple images isn’t a hassle.

Compress & Resize Image While Retaining Its Quality

Resizing an image is crucial for website speed optimization as it helps reduce page load time. The Imagify plugin automatically resizes an image to the specified dimensions without losing quality.

The Imagify plugin compresses your images without losing any quality or detail. That way, visitors will not notice the difference between compressed and uncompressed images when they visit your website.

However, if you want to adjust the file size or dimensions, you can manually enter them in the settings panel.

WebP Images

 

Imagify lets you convert images on your website into WebP format. You may have wondered: “Why would I need to convert my images into a new format?” Well, the answer is simple. Google has stated that it will begin penalizing websites that aren’t optimized for mobile devices.

WebP is an image format that allows faster loading times and smaller file sizes than other formats like PNG and JPEG. By using WebP instead of PNG or JPEG when possible, you can improve your site’s loading speed and layout and make it more mobile-friendly.

Use Imagify For Free

You can use the Imagify plugin for free and get access to its significant features. For example, with free Imagify, you can optimize up to 20Mb(i.e., 200 images) of images per month for free. And with their WebP conversion tool, you can convert even more images for free.

If you want access to all of Imagify’s features and to optimize an unlimited number of images, you can check out Imagify’s pricing options and select a plan that best suits your needs.

Final Notes

Whether you are a web designer who wants to create a website for yourself or an entrepreneur looking for a landing page that will attract customers, the Imagify widget can be your best friend. Contact Get Global Marketing in Bend, Oregon for more information on website design and SEO.

Best H1 and H2 Tag Techniques for SEO

best h1 and h2 tags for seo

When writing content to utilize SEO, H1 and H2 headings are two of the most critical aspects of your piece. Not only will they assist with SEO, but they will guide your audience through the work and draw attention to the main topic at hand. They also let the search engine know what your article is about.

Read on to learn more about some of the best H1 and H2 tag techniques you can use for SEO in your article. They are critical for showcasing your piece and keeping your reader from getting lost. SEO rewards those who take the time to make the most out of their H1 and H2 tags, so it is vital to understand some techniques you can use.

 

What are the Best H1 and H2 Tag Techniques for SEO?

 

Put Your H1 and H2 Tags in the Right Places

When using H1 and H2 tags, it is critical to remember that they each have a specific place that needs to go inside an article. Putting them out of order can simultaneously confuse your reader and harm the SEO of your piece. Nobody wants to read a work that is structured confusingly, so you need to do it correctly.

When placing headlines, they should go in the following order:

  • H1
  • H2
  • H3
  • H4
  • H5
  • H6

This order marks descending importance, with the H1 carrying the most importance and H6 the least within a piece.

An H1 tag will rarely go in front of an H2. For maximum SEO, ensure you put these in the correct order. The H1 will go at the top of the page, usually as the title that readers first see. Then, H2s will follow. These are the top-tier subheadings that divide up the sections of your piece, controlling the other subtopics that sit within what you are about to create.

 

Utilize One H1 Per Page

Although you can technically utilize two H1 tags without too much impact on SEO, it is best to stick with one. This critical piece will capture the center of the article, letting your reader know what they will be reading about in the rest of the article. If you have two, it may become confusing.

Some great H1s for varying articles might include:

  • How to Remodel a Bedroom
  • What to Do if You Can’t Remember Your Password
  • Why Birds Fly South in the Winter

These are some excellent H1 examples, straight to the point. The reader knows what they are getting into the moment they start reading.

It is critical to utilize one H1 and make it a good one. Everyone who sees it will use it to gauge whether or not they want to look at your piece.

 

Space Out Your H2s

Another thing you can do is space out your H2s. They should not be one after the other. Each H2 should have enough information to provide the reader with a solid answer in each section. You can break up the H2s with H3s, H4s, and the other two headers if you have enough information to do so.

You can also spread out your H2s by adding items like bulleted lists, tables, and other forms of comparison. Anything that will make your article scannable will assist with the SEO of your piece. Do not use an H2 as a subheading for an H2. Keep going down the list of numbers within that topic until you move onto another subsection of the H1.

 

Make Your H1s and H2s Descriptive

Make your H1s and H2s descriptive to draw the audience in and inform the search engine what your article is about. Try to include one or two keywords within a heading and ensure each one describes exactly the information discussed within the words below. Readers like to know what they’re getting into right away.

Having descriptive headlines will also permit those on your site to navigate the information to find relevant content. Don’t be too wordy. Keep it short and snappy while including critical words that get the point across right away. What you put into the H1s and H2s is just as vital as the information that follows.

 

Ensure Each Tag is Relevant

In an article, ensuring your H2 tags are as relevant to the article as they can be will guide your visitor to a specific section of the piece they may want to read more about as they go. It will draw them in and permit search engines to utilize these words to determine what your article is talking about for the audience. If it’s relevant to the H1, it’s more likely to do well with SEO.

For instance, with an article entitled “What Do I Feed My Dog?” you might see H2 tags such as these:

  • What Foods Should I Feed My Dog?
  • What Should a Dog Eat in a Day?
  • What Should I Avoid Feeding My Dog?

All of these are relevant to the H1 written above.

A great way to keep your H2 tags is to search your H1 and look for related questions. These can help you understand other items users want to know, assisting the SEO of your article further. The other items you answer in your piece shouldn’t stray too far from the initial topic, or users may find themselves confused by the content you’re offering them.

 

In Closing

H1s and H2s and critical pieces for anyone who wants to make the most of their words. They play an even larger role in SEO, moving them up in the ranks on a search engine and putting them in front of more eyes per search. Ensuring you’ve done everything you can with your H1 and H2 headlines is critical before posting anything.

With our techniques, we hope you’ll have no trouble making your H1 and H2 tags as perfect as possible before the page goes live. Making your SEO as precise as possible is sure to place your article of as many people as possible. It might seem like a small thing, but it’s critical to keep in mind while you write.

Is Alt Text Important for SEO?

alt text for seo

Increasing your rankings on search engines require a variety of technical strategies to ensure your site is indexed correctly. One of these key search engine optimization (SEO) strategies is adding alt text to every image. As an SEO expert, I make sure alt text is on every image of websites that I optimize. If you are attempting your own SEO, it is essential to understand alt text for best practices.

 

What is Alt Text?

Alt text, also known as “alt attributes” or “alt descriptions” are used within an HTML code to verify the appearance and function of an image.

 

Why Does Alt Text Help My SEO?

Search engines cannot interpret images. However, images are essential to user experience and conversion rate. So how does Google know which images are most beneficial for users? Alt text solves this problem by applying keyword tags. Search bots can then crawl for the image’s function and appearance. Properly adding alt text tells Google that an image is on the webpage that can improve use experience. Doing so can increase your rankings for the given keyword.

 

How Do I Apply Alt Text?

Alt text application depends on your content management system (CMS). Alt text can be applied in WordPress through the media file. Choose an image. Add alt text to “alternative text” section in the media file. This alt text will be added anywhere you insert the image. You can add alt text on Shopify with the Smart SEO plugin. The plugin has a free version to add alt text and meta data.

 

What Does Good Alt Text for SEO Look Like?

 

breakfast sandwich with lemon, eggs and avocado

 

Okay alt text: <img src=”sandwich.jpg” alt=”sandwich”>
Better alt text: <img src=”sandwich.jpg” alt=”breakfast sandwich”>
Best alt text: <img src=”sandwich.jpg” alt=”breakfast sandwich with lemon, eggs and avocado”>

 

blue and orange bird on wooden stand

 

Okay alt text: <img src=”bird.jpg” alt=”bird”>
Better alt text: <img src=”bird.jpg” alt=”colorful bird”>
Best alt text: <img src=”bird.jpg” alt=”blue and orange bird on wooden stand”>

 

Adding alt text is a best practice for increasing search rankings. Get Global Marketing is an experienced website design and SEO agency in Bend and Portland, Oregon. We use front-end design practices to market your website more effectively.  Contact Get Global Marketing today!

SEO Trends for 2021

SEO

2020 changed the way we do business. Employees are working remotely without plans of returning to the office. Employers are relying on their online presence, rather than building local connections. The demand for a digital presence has increased exponentially.

When it comes to digital marketing, I always consider website design and search engine optimization (SEO) as one. You can hire a website designer to build an amazing website. However, the website will do little for your business unless customers can find the site online.

If you choose to invest in SEO, you need to make sure you receive the techniques to increase your rankings. In 2021, these are the most important factors for your SEO campaign:

What SEO trends do I need to know for 2021?

 

Content Writing

Content writing is essential to your SEO strategy. Your content could be blog articles or pages. The benefit for your site is to include fresh information so search engines know you are still relevant to your industry. If you don’t add new content regularly, Google considers the site as outdated and increases the rankings of sites that are active.

Most importantly, write the content with keywords that you want to rank for! For example, my blogs have keywords that relate to SEO, website design, and digital marketing. Not only is this my area of expertise but these are the keywords that I want to rank for on Google. Keywords should be included in your content, post title, and meta data.

On average, Google bots crawl websites every two days. I recommend adding a blog at least twice per month. An SEO expert can help generate content with topics that will increase your rankings and benefit your audience.

Additionally, adding content benefits your brand. According to Small Business Trends, 80% of people prefer learning about a company through custom content. Besides the benefits of a blog for SEO, your blog has the following benefits:

  • Creates brand awareness
  • Educates your audience
  • Builds credibility and trust
  • Generates demand and leads

Link Building

Link building is the process of acquiring hyperlinks from other websites. The benefits of link building is establishing authority. Search engines crawl individual pages of websites. When search engines discover links, they index the linked website as a good resource. Building links is one of the most difficult tasks for an SEO expert. If possible, it is more beneficial to obtain a link using anchor text with a keyword that you want to rank for.

There are many types of methods to earn links:

Directory Links

Directory links are the most common form of link building. This is where you earn a link from directories such as Yelp, White Pages, or Angie’s List. However, many of the sites will not provide you a follow link unless you pay for their services.

Guest Posting

Guesting posting is where you write an article for another website, which then links back to your site. This is a competitive and time-consuming form of link building, although highly effective when you earn a link. You can hire a guest posting provider to expedite the process. Among the most popular are:

Black Hat Link Building

Stay far, far away from black hat link building! The term “black hat link building” was originally coined from computer hackers’ black hat practices. This form of link building uses loopholes to trick search engines into thinking the link is a resource so the site ranks higher than it should. If search engines discover black hat practices, your website rankings will drop.

A few black hat practices include:

  • Injecting hidden links into a website
  • Hidden text on a page not shown to users, only to search engines, with links
  • Cloaking – showing different content to search engines than to users

Technical SEO

Technical SEO is the foundation of a website’s SEO campaign. Without it, none of the other strategies will succeed. When I perform an SEO audit, technical deficiencies are often the first thing I look for.
So, what does technical SEO entail? Technical SEO encompasses the following techniques:

  • Website speed
  • Meta titles
  • Meta descriptions
  • ALT tags
  • Schema
  • H1 and H2 tags
  • Keywords in content
  • And more!

Two of the most important aspects of technical SEO are your meta titles and descriptions. A meta title refers to the page title in search engine snippets. It is retrieved by search engines as the primary keywords for your site. When you are performing a search, the meta title shows on the result pages as the overview of the page or post to determine whether or not you want to click on the reference.

For example, my homepage meta title is “Get Global Marketing: Bend, Oregon SEO and Website Design”. When you search on Google, this meta title is what will appear. If you are a local business, it is essential that you include your location into your meta title. Your SEO expert should have a strategy for optimizing the meta titles to increase your rankings.

Review Building

Have you ever visited a restaurant just because your friend said it was great? Referrals are one of the best techniques to build new business. You can also build customer trust through online reviews. When someone raves about the food being great or receiving superior service, you are more likely to earn new customers.

There are several online databases to collect reviews. Most businesses receive the highest conversions through their Google Business page. Your Google Business page is an essential resource for your customers. You are able to include hours, contact information, location, a description, website, logo, reviews, services, and even post company updates. Often, your Google Business page shows first with a Google search. The benefits of building reviews on Google are that you build more customer trust and also increase the rankings of your website.

Other important platforms for reviews are Facebook and Yelp.

Improving your online presence is an essential tool to increase your revenue. You may have a beautiful website, but the site needs exposure to achieve the business goals that you are determined to meet. Contact Get Global Marketing if you are interested in high-quality SEO services. We have a variety of packages to fit your needs. You can reach us at (541) 706-9442 or gillian@getglobalmarketing.com