by Gillian Rowley | Apr 25, 2026 | Marketing, SEO
In today’s digital-first world, potential clients are turning to Google and other search engines to find legal help. If your law firm isn’t visible online, you’re essentially invisible to a large portion of your market. Search engine optimization (SEO) is a core part...
by Gillian Rowley | Mar 19, 2026 | Marketing, PPC, SEO
If you are trying to grow your business online, you have probably heard about two major digital marketing strategies: SEO and PPC advertising. Both can help you reach potential customers through search engines, but they work in very different ways. Understanding the...
by Gillian Rowley | Aug 14, 2025 | AI, Marketing
ChatGPT has fundamentally changed how people search for information online. Instead of typing fragmented keywords into Google, users now ask complete questions and expect detailed, conversational answers. This shift presents both opportunities and challenges for small...
by Gillian Rowley | Dec 27, 2024 | Marketing, SEO
Businesses small and large need online visibility to thrive in today’s competitive digital world. For small business owners and digital marketers, Search Engine Optimization (SEO) is the golden ticket to being discovered and converting clicks into customers. But...
by Gillian Rowley | Feb 24, 2021 | Business, Business Tips, Marketing
Life as a freelancer has its perks. You can work behind your computer on the beach of Hawaii or sitting at a coffee shop in Amsterdam. You can work at 1 am after a full day of adventure or wake up at 5am for a fresh start on the day. Your career opens doors to...
by Gillian Rowley | May 26, 2020 | Business Tips, Marketing, SEO, Social Media Marketing, Website Development
COVID-19 has been life changing for everyone. Business owners have especially suffered from the shut-down. It is essential that we change our marketing during COVID-19 to continue growing our businesses. There are a variety of tools to succeed with your digital...
