How-to Zoom-In Images on Divi Builder Without a Plugin

How-to Zoom-In on Divi Builder without a Plugin

Divi theme is easy to use but offers few customizations without purchasing additional plugins or coding. Image zoom-in is not available with the basic Divi builder. You can find the code for zoom-in and instructions on customization in this video.

Code from the video:

CSS:

.et-zoom-in.et_pb_image:hover img,
.et-zoom-in .et_pb_image_wrap:hover img,
.et-zoom-in a:hover img {
transform: scale(1.1);
transition: all 1.5s 0s ease;
cursor: pointer;
}

.et-zoom-in,
.et-zoom-in a {
overflow: hidden;
}

.et-zoom-in.et_pb_image img,
.et-zoom-in .et_pb_image_wrap img,
.et-zoom-in a img {
transition: all 1s 0s ease;
}

CSS Class:

et-zoom-in

Do I Need an Ecommerce Website for My Boutique?

website design for boutique

For years, you have relied on your boutique’s brick-and-mortar storefront to sell your products. The boutique has all your items perfectly placed. You even have a scented candle, welcoming customers as they walk through your door. You designed your store perfectly for a relaxing shopping experience. However, lately customers are asking about other purchasing options.

“We are only in town for the weekend. Can we purchase from your store online?”
“My schedule is super busy and I try to support local but hardly have time to get out. Do you have a website I can order from?”
“I’m nervous about shopping in stores with COVID-19 but I love your products! Where can I buy them online?”

You apologize and tell them “my products are only available in store”. You never receive a sale from them again. You quickly realize how much revenue you are missing without selling your products online.
As the owner of a website design and marketing company, I know that change is essential in every industry. If you refuse to change, you’ll fall behind as your competitors jump ahead. Now, more than any time in history, building an e-commerce website for local boutiques is essential to the survival of the store. Learn why you need an ecommerce website for your boutique.

COVID-19 is Keeping Customers Out of Stores

COVID-19 has forced all of us to make unforeseen changes to our lifestyles. We are forced to live more causcious and secluded lives. Some of those changes will quickly go back when we have a vaccine. People will travel, visit family, go to concerts again. Others changes, such as a new reliance on technology are here to stay. You need an e-commerce website for this adjustment toward online shopping. The positive impact of COVID-19 is on e-commerce. However, it is estimated 100,000 brick-and-mortar stores will close by 2025 due to the change in spending patterns. Build an e-commerce website so you do not become part of the statistic.

Additionally, if you own a boutique, you should have a website where you can sell your products online so you will always have a gateway to revenue during COVID-19. If the government forces businesses to close their doors again, you’ll have a gateway for sales.

Customers Want to Support Local, But They Also Love the Ease of Amazon

Amazon has changed retail forever. Online shoppers can buy food, technology, books, even a tiny home, all with the click of a button. Additionally, with a Prime membership, shoppers will receive their items within two days of purchase.

If you own a boutique, this is a high standard to meet. Customers want to support local. Most people know that supporting the local economy is essential to building a thriving city. However, shoppers are also gotten accustomed to quick and convenient. An online store provides the convenience of shopping online and the desire of supporting local.

Take Your Business Internationally

Have you ever dreamed of opening a boutique in Paris? With an e-commerce website, you can!

An online store will allow you to be open for business worldwide. You will eliminate the expensive start-up costs and risks of opening a brick-and-mortar storefront. The average cost of opening a boutique is $100,000. This includes product, storefront, registers, insurance, payroll, worker’s compensation, licensing, etc. Hiring a website designer to build an e-commerce website ranges from $5,000 to millions according to the amount of products. Speak with an ecommerce website designer to get an estimate.

Using e-commerce, you can sell your products across the world for a fraction of the cost of a brick-and-mortar store. An e-commerce website will expand your customer base from thousands to trillions.

E-commerce has revolutionized retail. The sales of e-commerce are expected to increase from 1.5 trillion in 2014 to 4.5 trillion in 2021. One of the biggest movements impacting retail sales is COVID-19. With an e-commerce website, you have the opportunity to increase revenue, even when they cannot walk through your door.

The spike in online sales has been a challenge for thousands of retailers. Before you have to close your doors, speak with a website designer about an e-commerce website. Providing an online purchasing option is essential to meet consumer demands.

How-To Post a Blog on Gutenberg

Confused on how to post a blog article? You are not alone!

I am frequently asked by clients for training on how to post blogs to their website. Unless websites have the Classic Editor plugin added to their website, the post are probably utilizing the Gutenberg page builder. This blog article is an overview of how to add blog posts with the Gutenberg page builder whether it’s completely new to you or you just need a refresher course. 

  1. On the left side of dashboard says “Post”- “Add New”. Select “Add New”
how to post a blog

2. Insert Title at the Top where it says “Add Title”

how to post a blog
3. Push the + symbol under title to add the desired block. The block will be content, a video, or an image most likely for you. Paragraph is inserted by default.
posting a blog

4. After you are done entering written content, press enter. This gives you an option for another block.

5. If you are entering a YouTube video, find the video under YouTube, press share and use the URL under the share link. 

There are many other content blocks you can add with Gutenberg but paragraph and video are the most used. 

6. You should always have a Featured Image for your blog! The Featured Image is what shows on the blog feed. You can find the Featured Image on the right side of the post. You will see “Document” at the top, under the Preview and Publish buttons. Press “Document”. Scroll down and you will see an option for “Featured Image”. The Featured Image will be at the top of your post.

7. Set categories and tags for your posts. You will also find this under “Document”. Make sure to uncheck “Uncategorized” under “Categories”.

8. You can customize what the post will look like on social media and Google. Scroll down to the SEO Yoast settings. Here you can change the title and description. The photo will be the featured image.

seo yoast

9. Post the blog by pushing the Publish button at the top.

Marketing During COVID-19

marketing during covid-19

COVID-19 has been life changing for everyone. Business owners have especially suffered from the shut-down. It is essential that we change our marketing during COVID-19 to continue growing our businesses.

There are a variety of tools to succeed with your digital marketing during COVID-19. In this video, I reflect on the top three that you can pursue immediately.

Digital Marketing Strategies During COVID-19

  • Ecommerce Website design
  • Social Media Marketing
  • Search Engine Optimization

Each of these tools can help sell your product and depict your message. During COVID-19, the most innovative businesses will get ahead.  Contact the pro’s at Get Global Marketing to reinvent your marketing. We offer website design, SEO, and Google Ads.

Renovate Your Marketing Strategy

Unless you own Amazon, Netflix, or a grocery store, your business has probably been impacted by the coronavirus. You may have even lost all your business. However, a pair of fresh eyes and innovation can help create a new marketing and business strategy to profit from your business or service.

To help support the Bend and Portland, Oregon local economy, I am offering a FREE consultation and FREE two hours of website design or digital marketing services. I hope to help business thrive and even develop a long-lasting digital marketing strategy when life returns back to normal.

Don’t give up. Get innovative.

Contact Get Global Marketing at (541) 706-9442 or gillian@getglobalmarketing.com.

New Business Website Design

New Business Website Design

I have a soft spot for new businesses. Whether you have been a business owner for twenty years, five years, or six months, we have all been the newbie business owner.

We all experience the struggle.

It is the worry, doubt, regret, however underlying passion where we know that we cannot do anything else except be our own boss doing exactly what we love.

As a digital marketer, I know that building an online presence is essential for any type of business – realtors, tourist companies, and CPAs alike. The difference between having a stellar digital marketing platform can easily double your revenue.

Needless to say, new businesses are cash poor. I have seen numerous attempt DIY Wix or Squarespace websites which end up as disasters. You need a professional WordPress website design at stage one of your business.

To give the newbie business owners a chance to get ahead, I have developed a plan exclusively for new businesses without websites.

My goal is to build an affordable search engine optimized website with the essential information that you need to introduce your business to the public.

See our new business website design package options below:

Standard

For the new business owner who needs to display basic services.

$2,000/one time
5 Pages
WordPress Platform
Custom Colors
Custom Fonts
Buttons
Photo Gallery Option
Social Media Links
Video Integration
Search Engine Optimization - ALT tags, Meta Data, H1 and H2 tags
Google Map
Responsive Design
Optimized Google Business Page
Optimized Facebook Page
Optimized Instagram Page
20 Online Directory Listings
Email Template for Google Reviews
Chatbox
Newsletter Subscription

Premier

For the new business owner who wants to take an aggressive approach to marketing.

$5,000/one time
9-12 Pages
WordPress Platform
Custom Colors
Custom Fonts
Buttons
Photo Gallery
Social Media Links
Video Integration
Search Engine Optimization - ALT tags, Meta Data, H1 and H2 tags
Google Map
Responsive Design
Optimized Google Business Page
Optimized Facebook Page
Optimized Instagram Page
20 Online Directory Listings
Email Template for Google Reviews
Chatbox
Newsletter Subscription

The Number One Question I am Asked for Website Design

website designer

During the onboarding process of a new website, every client has concerns. However, when we are discussing website design options, I almost always receive the same question:

Will I be able to make edits to the website?

The answer is yes!

In 2016, Ben Pines created a WordPress plugin called Elementor. This design program has put a new competitive edge with Wix and Squarespace. The reason that more people are attracted to Wix and Squarespace is the page builder features. Elementor provides similar functionalities with the SEO benefits of a WordPress platform and advanced customization that other platforms do not provide.

I am using Elementor to build business websites for customers who want to adjust text or photos after the website is launched. However, you should always use a designer for new pages and reformatting.

Please email me with other questions!

WP Staging is a Life Saver for Website Design!

Website design Plugins

If any of you are website designers, you have probably experienced the complexities of website migration. For the majority of my website development career, I have relied on Backup Buddy to help migrate my websites. The scary thing about Backup Buddy, and other migration plugins such as All-In-One WP Migration and WordPress Duplicator, is you are deleting the entire site to upload a new WordPress site.

*Enter Paranoia.* 

Nevertheless, Backup Buddy is more reliable and quicker than manual migration which can take hours and leaves more room for error. Every time I do a website migration, I feel a little yank at my nerve endings until recently…

*Enter WP Staging*

If unicorns created a staging plugin, it would be WP Staging. The plugin allows you to duplicate your website creating an entirely new WordPress database at the click of the button. The features are perfect for a website redesign.

The first step is to choose a URL extension. For example, you can choose /dev/ so your website would be example.com/dev/.

After choosing your extension, the plugin will copy over your pages, media, posts, plugins, and theme files. It will be an exact replication of your website. From there, you can wipe your testing website and start from scratch or just make basic edits.

When you are ready to push your edits live, there is a Pro version of WP Staging for $98. Sounds steep? The ease of the plugin is worth the cost. Additionally, you will have to purchase any high-quality migration plugin. The only free method is manual.

When I Use WP Staging for Website Design

WP Staging is not ideal for every development situation. I use WP Staging when I am performing a WordPress redesign. For example, the client has an outdated website and wants to revamp the site. This could entail a new theme or simpler requests, such as photos, colors, and text. I use WP Staging to duplicate their existing site, perform the redesign, and push the website live.

If you are a WordPress website designer searching for an easy method to redesign and launch websites, I suggest reviewing WP Staging. Please see this video created by WP Staging for more information:

 

If you need a website designer in Bend, Oregon, contact Get Global Marketing. We create websites with a high ROI so you can focus on building your business. Contact us in Bend or Redmond, Oregon at (541)706-9442.

 

WordPress Versus Wix: Which Should I Use?

wix versus wordpress

In every industry, there are different ways of completing a job. The same story is true for website development. WordPress and Wix are two main competitors in the website world. Business owners that do not know the difference, often use a certain platform without knowing the differences. It is important to know they difference between WordPress and Wix, and what your developer is using.

As a WordPress website developer, I am of course slightly biased! However, this article is my most honest representation of both platforms and what they can do for you.

Features of Wix versus WordPress

 

Feature Wix WordPress
Custom Colors and Font X X
Multiple Pages X X
Blog Capabilities X X
Mobile Optimization X X
Visual Editor X X
Page Builder X X
Free Website Option X X
Drag and Drop X
Pre-Built Themes Hundreds Thousands
Plugins and Apps 200+ 55,000+
Ecommerce X X

The Major Deciding Factors

You Are Building the Website Yourself

Many business owners want to build their website themselves. In this situation, it is important to have drag and drop features. Wix offers pre-built themes to drop written content and photos into boxes. Be aware that many Wix websites have the reputation for looking alike.

If you want your website to stand out, you need to build a customized WordPress website. However, it will take more effort. WordPress includes page builders, such as WPBakery, which is a front end visual designer.

You Want to Customize Your Website

The customization features in Wix are limited. WordPress provides thousands of plugins and apps to create a beautiful, functional website that stands out among competitors.

The plugins include event calendars, ecommerce layout and billing, creative portfolios, and more. As a website developer, I have been able to provide clients customized design and features using WordPress plugins.

You Want a Free Option

Both WordPress and Wix have free options. When you choose the free options, the domain of your website ends with either wix.com or wordpress.com.

For example, getglobalmarketing.wordpress.com.

However, free Wix websites also include Wix ads. This appears very unprofessional and low budget for a business. If you are looking for a free option, choose WordPress.

You Are Willing to Pay for Hosting

WordPress and Wix offer hosting options to upgrade your website. WordPress is a CSS platform that offers hosting through many companies online. You can either use a free or dynamic premium WordPress template. Bluehost and HostGator are two of the top WordPress hosting companies.

Packages vary depending on the bandwidth, domain privacy, and spam protection. I build my websites on Bluehost. WordPress packages start at $3.95 for 50GB of website space and unlimited subdomains. The Choice Plus package is perfect for ecommerce websites. At $5.95 per month, Choice Plus includes unmetered website space, domain privacy, unlimited subdomains, spam protection, and more.

Wix packages are bought through the Wix website. Pricing starts at $11 per month for only 2 GB of bandwidth. Ecommerce websites must pay at least $20 per month to accept credit cards.

After evaluating WordPress versus Wix, I think they both have their time and place. If you love wasting money than go with Wix! Just kidding… sort of.

If you want to build a website yourself and do not mind ads than Wix is the website platform for you. The drag and drop feature will allow you to build your own site. If you are paying a professional, make sure that they are WordPress website developers! They can provide you with more customizations, templates, SEO optimization, and more affordable, effective hosting.

I apologize if I am offending the Wix professionals in the website world! However, this is my truth and I am sticking to it. If you need a beautiful, WordPress website, contact me, Gillian Rowley at gillian@getglobalmarketing.com or (541) 706-9442.