Marketing has many different avenues. There is social media marketing, SEO, print, radio, billboards – the list goes on. Nevertheless, blogging is one of the best things that you can do to build a new client base.
As an online marketer, I know that an optimized blog can improve your professional reputation, help you gain leads and sales, and increase your rankings on Google. Let me explain how this works:
Improves Your SEO
Every business owner I know wants to rank on the first page of search engines. If you have higher rankings than you can gain more traffic to your website, therefore exposure to potential clients. A variety of Search Engine Optimization (SEO) methods can increase your likelihood of ranking on the first page of Google. Blog articles are one of the most important methods to include into your SEO strategy.
Why Blogs Are Valuable for SEO
Blogs create opportunity for your website. You can strategically place keywords, back links, and images that creates domain authority. Blogs create more content for Google and other search engines to index. You can also link your blogs to social media.
Makes You Appear as an Expert in Your Industry
Most businesses have fierce competition. When you have competition, you have to find a way to make yourself stand out.
You could create amazing ads and beautiful social media posts but it’s essential that you depict yourself as an expert. There are two great ways to portray your expertise online:
- Blog Articles
In your blog provide tips and “how-to” articles. For example, if you are an interior decorator, provide “Best Interior Paint Color Combinations,” or “Laminate Versus Hardwood”. You are not only a service provider but a resource of knowledge.
Gives Your Brand a Voice
Your clients want to work with a business that they can trust. Writing blog posts personalizes your company. You can optimize these effects by introducing the author at the beginning of the article.
Do not be afraid to say, “As the business owner of blank…” That way, your audience will know that the article is being written by an expert.
You might notice that, I use this technique throughout my blog articles. I do not want my readers to feel like they are reading another generic blog article. Readers are obtaining information from the perspective of an online marketer and small business owner.
Creates Opportunities for Backlinks
How many times have you found a random article online and posted it on social media? Probably more than you can count!
Your blogs provide opportunities for others to share as a resource on social media or link on their own website. Inevitably, sharing content can get you more traffic on your website which is great for SEO! Create beautiful blog articles for plenty of opportunities to flourish on the web.
If you do not have a blog on your website, it is time to start! I recommend posting a new article once a week. Contact the professionals at Get Global Marketing in Bend, Oregon to get you started.