As a small business owner, marketing is never-ending. I am always networking, optimizing my SEO, and posting on social media. However, if you are not using LinkedIn, you could be missing out on a huge opportunity.
Unlike Facebook, LinkedIn allows you to connect with other professionals while directly promoting your business services. I strongly suggest that all business owners use LinkedIn to grow their business. Not convinced? Learn why to optimize your LinkedIn presence today!
LinkedIn is the Professional Showcase of You Online
At it’s core, LinkedIn is an online resume. Be meticulous with your Linkedin profile. LinkedIn profiles are often the first impression for potential clients. You can also use LinkedIn to connect with professionals that you meet at networking events.
What You Can List on LinkedIn
- Current and Previous Job Experience
- Profile Photo
Connect with Potential Clients
I live in Bend, Oregon where new businesses are opening every month. It is important for me to reach out to the new business owners when they eventually need a website or online marketing. You can find a list of new businesses on your city’s website.
This tactic can work for almost any business. For example, if you offer cleaning services, search for your ideal clientele and explain your office cleaning services through a private message.
Build Credibility by Publishing Content
Sharing content on LinkedIn helps you remain relevant to connections. You can link posts to your profile or write articles for LinkedIn Publisher. Using LinkedIn Publisher is essential when your goal is to gain connections. The article will be published on LinkedIn’s blogs and has the potential to reach thousands of professionals.
I recommend writing an article for LinkedIn Publisher once per month. Connections from well-written posts can increase your industry credibility.
I recommend that anyone looking for a new job or client optimizes their LinkedIn profile. Not sure where to start? Check for any errors that could be killing your LinkedIn credibility, such as:
- Spelling Errors
- Incomplete Sections
- Few Connections
- Unread Messages
- Unprofessional Profile Photo
LinkedIn is a well-used social platform that can build your professional credibility. If you are searching for new clients, optimizing your LinkedIn profile could help improve your career.