With the world of web design continuously changing, it’s hard to keep up with what works and what doesn’t. If you’re wondering where the newest website design trends will lead us in 2022, this article has some ideas for you.
Considering how essential the internet is in everyone’s daily lives, it’s important that your website stands out from the rest. With features such as custom layouts and mobile-friendly designs becoming more and more popular, it’s clear that owners need to figure out which website design trends will be hot in 2022.
This article provides a handy guide on what you can expect in terms of web design trends in 2022.
Standing Out in a Crowded Market
It’s no secret that the world of digital content is growing exponentially. In fact, the online market is predicted to reach $1 trillion by 2022. What’s more, the average web page has twice as much content compared to just five years ago.
With so much information in the digital world, it can be hard for people to navigate and find what they’re looking for. One way to ensure your website stands out from the rest is with a custom layout design.
Custom layouts allow you to create a unique website layout on your site without sacrificing its functionality or usability. What’s more, you can create a list of features that are most important to your audience and place them at the top of your site in bold numbers or in green text to make sure they stand out.
Additionally, websites need to be mobile-friendly if they want their content to make an impact on potential customers while they’re on the go. If your website isn’t mobile-friendly, you’re limiting how many people can visit your site and potentially cutting out thousands of potential leads due to poor search engine optimization (SEO).
What Are Some Website Design Trends Heading Into 2022?
With 2022 fast approaching, you can bank on their being new innovations across the internet. With each passing year, websites become increasingly complex, offering experiences that weren’t even possible just a few years prior.
A Cinematic Experience
Cinematic websites are all the rage right now, as they serve to immerse the user in the page’s content. These websites effectively present a video that takes up the entire screen, thereby grabbing the attention of the viewer and holding onto it.
With it becoming increasingly difficult to hold the average consumer’s attention, cinematic websites are an excellent solution. As a result, you stand to increase leads and sales.
Until recently, chatbots weren’t very personable. In fact, many users would avoid them at all costs, as they just weren’t approachable. But businesses now use advanced AI chatbots that emulate real human beings.
They can answer questions, make suggestions, and so much more. In fact, many people mistake them for being actual sales representatives. With chatbots, you can cut costs by not having to hire a dedicated customer service representative.
Chatbots can even drive leads to sales, thereby helping your business’s bottom line. And at the end of the day, that’s what website trends are all about.
Customization Is the Key to Success
The web design trends that will be popular in 2022 are all about customization. With websites becoming more personalized and more interactive, it’s clear that people are looking for something more than just a website with information on it.
Customers want to feel like they’re getting something unique from their website, and that’s what customization provides. It’s a chance for your website to better suit the needs of your customers. It also gives your website a sense of personality so that it can stand out from the crowd.
As we mentioned earlier, custom layouts are becoming more and more popular. This means that website owners need to start considering whether or not their websites will be mobile-friendly.
People are spending less time on their computers and instead opting for their mobile devices to browse the internet. If your website is not mobile-friendly, you risk losing many potential customers.
More consumers are getting wise to the potentially harmful effects of looking at a bright screen all day. That’s why you see major companies like Google and YouTube offering dark mode options. This feature eliminates the traditional white backgrounds in favor of an eye-pleasing black.
Indeed, black backgrounds and themes are easier on the eyes. But this has a two-fold effect. It’s true that dark mode is better for the eyes. But because consumers are more likely to spend time on a website that’s comfortable to view, you’re more likely to generate sales.
Adding a dark mode feature is an investment that’s well worth it. You’re giving your visitors another reason to stick around, and that’s always good for business.
A Minimalist Approach
When the internet was still in its infancy, it was commonplace to use graphics and icons that featured lots of details and colors. But fast-forward twenty-some years later, and preferences have changed. Today, the modern internet user prefers flat designs and colors.
It makes it easier to tell things apart on a website, and it provides a more welcoming experience. If your website looks like an early Geocities page with colors and patterns everywhere, it’s time to rethink your approach.
Switching to a minimalist design will help boost your visitor experience and catch you up to modern times. You’ll be ready for 2022 and beyond.
Even on smartphones with big screens, website buttons aren’t exactly friendly to your thumbs. This becomes even more of a problem if you have big hands. An easy workaround for this is to give your customers larger buttons.
Most people aren’t going to spend much time on a website that doesn’t respond to their inputs. And smaller buttons tend to result in this problem. But with larger buttons, it becomes a non-issue. Users with hands of all sizes can comfortably and confidently tap away when you give them bigger buttons.
With digital marketing only becoming more competitive every year, it is important to stay up-to-date with website trends. If you have not updated your website recently, it is probably time. Contact Get Global Marketing in Bend, Portland, and Redmond, Oregon to improve your website design for 2022.