How-To Use LinkedIn as a Powerful Marketing Tool

Video Transcription

As a social marketer, I often speak with people who do not understand the power of LinkedIn. Over 240 million people are LinkedIn users. In my opinion, Linkedin is the most powerful method to connect with other professionals. You can post jobs, find jobs, and display your products and services. It is a great place to connect and grow your business.

A great LinkedIn profile can be a powerful marketing tool. To succeed at using LinkedIn for marketing, you need to pursue steps to improve your personal and business profiles. The following steps can help you build the leads you need to meet your business goals. Please review the video for a visual transcription of this blog.

Top 5 Ways to Use LinkedIn for Marketing

Keep you profile information current and complete

Your LinkedIn profile could be your first impression to a new business connection. This means that your profile should be current and complete for a great representation of who you are.

Make sure that each section if filled out. Your photo should be professional and high quality. When you create your LinkedIn profile, review the following important points:

  • Photo
  • Biography
  • Interests
  • Job History

Build company page

Social media provides the unique opportunity to share your company with millions of people on one platform. LinkedIn reaches other professionals who are potentially referrals or partners.

Your LinkedIn company page offers a description section to display your products and services. You can also say the size of your company. An added benefit is your employee’s can link to your company page on their personal profiles.

Grow Connections

The more connections you have, the more opportunities you gain to engage with valuable leads. There are many ways to grow your connections. Start by providing valuable links for your industry. As a thought leader, you can gain more connections with people who want more expert knowledge.

  • Send invite over email
  • Request introduction from connection
  • Use Inmail
  • Provide consistent information on company page

Use Status Updates and Links to Post Relevant Information

The internet is a resource of videos and articles that can give you quality information that you need. The convenience allows me to search Google whenever I have a technical question. LinkedIn allows you to provide a wealth of important information in your industry through status updates. Your status updates can contain valuable blog posts or videos.

I link Get Global Marketing’s blog to my company and personal profile. By using hashtags, I can draw users that are not connections to my posts. The increase of traffic to my website can increase my website’s domain authority.

LinkedIn Ads

Connect with other influential professionals with LinkedIn ads. Your LinkedIn ad is a B2B campaign. There are three precise methods of targeting your LinkedIn Ad:

  • By job title and function
  • By industry and company size
  • By seniority

A LinkedIn ad campaign can be started in minutes. You will pay by clicks or impressions. LinkedIn has no long term contracts and the ads can be stopped at any time. A LinkedIn ad is a great way to showcase your company and build new relationships.

Each social network targets a different audience. LinkedIn can be a very valuable method to improving your B2B marketing. Networking with other reputable businesses can earn referrals or build partnerships. I can help all of my marketing clients build their LinkedIn presence.

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