Many of my marketing clients doubt whether a blog is worth the time and money. After all, as business owners, we are trying to eliminate extra costs. As a marketer, I know blogs should not be ignored! A blog can be one of the most important things you do for your online marketing.
Do you have doubts of the importance of a blog? These are 6 of the most important reasons to have a blog on your website:
1. Increases Your Website Rankings
At some point, most of us have searched for tips or advice online. Your blog can include tips, videos, how-to articles, and other valuable information. The content makes you a gateway for helpful information in your field.
As the content of your website becomes more valuable, people will spend more time on your website. Google translates increased traffic as a more valuable website. Eventually, your rankings on Google increase.
My goals is to increase my client’s marketing to page one on Google search engine result page (SEPRS). According to Search Engine Watch, the first page on Google receives 33% of traffic. The second page receives 18% of traffic. Your blog is a valuable resource to increase your website rankings.
2. Blogs Help Turn Traffic Into Leads
I use new content as an opportunity for conversion. This can be done by including a call-to-action on each post. Your call-to-action can keep people engaged with your business after they have left your website.
Examples of Call-to-Actions
- Free E-Book
- Email Newsletter
- Content Downloads
- Contact Form
3. You Will Become More Knowledgeable of Your Field
I have never written a blog article without researching the topic online. My research teaches me current trends to improve my marketing and website development skills.
To be successful, it is important that you stay up-to-date with current trends in your field. You can provide a better product for your clients.
Information that You Can Learn Through Writing Blogs
- Industry Leading Facts
- High Quality Tips
- Current Industry Trends
4. Your Website Will Get More Traffic Through Social Sharing
Most people have a social media account that they check every day. According to Brandwatch, 3.17 billion users. Of the 3.17 billion users, 2.3 billion are active on social media. This means that your social website has the potential to reach billions of people every day. 91% of retail business have at least 2 social accounts. Sharing your blog posts on social media is an instant link to your website.
Popular Social Media Platforms
5. You Have Interesting Content for Email Marketing
Many successful business owners choose to use email marketing. An email is fast, efficient, and you can ensure that your customer receives all of the information that they need to make an informed decision. To make people read your emails, you will need to include interesting information. Many marketers do this with photos, videos, and blog articles. Your blog article will be linked to the email. A successful email campaign can be great for your SEO.
Benefits of Sharing Blog on Email
- Increase Website Traffic
- Share Helpful Information
- Increase Conversions
6. Show Your Customers You Care
Blogs take time. You have to research, read, and write a valuable article. If you don’t want to write the article, you have to pay someone else. A blog is not for the faint at heart.
Most business owners do not provide valuable blogs. The rare business owners that do are educators. If you take the time to be a great teacher, you can earn respect from potential clients.
If you do not have a blog on your website then you should consider the benefits! There are many valuable forms of articles that you can add. If you are just getting started with your blog then I suggest brainstorming the following content pieces that could benefit your customers:
What to Include In Your Blog
- Tips and How-To Articles
- Informational Videos
- Company News and Event
- Latest Trends
Need to revamp your marketing? Add a blog! There is endless potential to a blog. You can add interesting videos, articles, and photos. Add a blog and you could change the way you do business.