Why You Must Add a Blog to Your Website

blogging

Marketing has many different avenues. There is social media marketing, SEO, print, radio, billboards – the list goes on. Nevertheless, blogging is one of the best things that you can do to build a new client base.

As an online marketer, I know that an optimized blog can improve your professional reputation, help you gain leads and sales, and increase your rankings on Google. Let me explain how this works:

Improves Your SEO

Every business owner I know wants to rank on the first page of search engines. If you have higher rankings than you can gain more traffic to your website, therefore exposure to potential clients. A variety of Search Engine Optimization (SEO) methods can increase your likelihood of ranking on the first page of Google. Blog articles are one of the most important methods to include into your SEO strategy.

Why Blogs Are Valuable for SEO

Blogs create opportunity for your website. You can strategically place keywords, back links, and images that creates domain authority. Blogs create more content for Google and other search engines to index. You can also link your blogs to social media.

Makes You Appear as an Expert in Your Industry

Most businesses have fierce competition. When you have competition, you have to find a way to make yourself stand out.

You could create amazing ads and beautiful social media posts but it’s essential that you depict yourself as an expert. There are two great ways to portray your expertise online:

  1. Portfolio
  2. Blog Articles

In your blog provide tips and “how-to” articles. For example, if you are an interior decorator, provide “Best Interior Paint Color Combinations,” or “Laminate Versus Hardwood”. You are not only a service provider but a resource of knowledge.

Gives Your Brand a Voice

Your clients want to work with a business that they can trust. Writing blog posts personalizes your company. You can optimize these effects by introducing the author at the beginning of the article.

Do not be afraid to say, “As the business owner of blank…” That way, your audience will know that the article is being written by an expert.

You might notice that, I use this technique throughout my blog articles. I do not want my readers to feel like they are reading another generic blog article. Readers are obtaining information from the perspective of an online marketer and small business owner.

Creates Opportunities for Backlinks

How many times have you found a random article online and posted it on social media? Probably more than you can count!

Your blogs provide opportunities for others to share as a resource on social media or link on their own website. Inevitably, sharing content can get you more traffic on your website which is great for SEO! Create beautiful blog articles for plenty of opportunities to flourish on the web.

If you do not have a blog on your website, it is time to start! I recommend posting a new article once a week. Contact the professionals at Get Global Marketing in Bend, Oregon to get you started.

Top 6 Reasons to Maintain a Blog on Your Website

Many of my marketing clients doubt whether a blog is worth the time and money. After all, as business owners, we are trying to eliminate extra costs. As a marketer, I know blogs should not be ignored! A blog can be one of the most important things you do for your online marketing.

Do you have doubts of the importance of a blog? These are 6 of the most important reasons to have a blog on your website:

1. Increases Your Website Rankings

At some point, most of us have searched for tips or advice online. Your blog can include tips, videos, how-to articles, and other valuable information. The content makes you a gateway for helpful information in your field.

As the content of your website becomes more valuable, people will spend more time on your website. Google translates increased traffic as a more valuable website. Eventually, your rankings on Google increase.

My goals is to increase my client’s marketing to page one on Google search engine result page (SEPRS). According to Search Engine Watch, the first page on Google receives 33% of traffic. The second page receives 18% of traffic. Your blog is a valuable resource to increase your website rankings.

2. Blogs Help Turn Traffic Into Leads

I use new content as an opportunity for conversion. This can be done by including a call-to-action on each post. Your call-to-action can keep people engaged with your business after they have left your website.

Examples of Call-to-Actions

  • Free E-Book
  • Email Newsletter
  • Content Downloads
  • Contact Form

3. You Will Become More Knowledgeable of Your Field

I have never written a blog article without researching the topic online. My research teaches me current trends to improve my marketing and website development skills.

To be successful, it is important that you stay up-to-date with current trends in your field. You can provide a better product for your clients.

Information that You Can Learn Through Writing Blogs

  • Statistics
  • Demographics
  • Industry Leading Facts
  • High Quality Tips
  • Current Industry Trends

4. Your Website Will Get More Traffic Through Social Sharing

Most people have a social media account that they check every day. According to Brandwatch, 3.17 billion users. Of the 3.17 billion users, 2.3 billion are active on social media. This means that your social website has the potential to reach billions of people every day. 91% of retail business have at least 2 social accounts. Sharing your blog posts on social media is an instant link to your website.

Popular Social Media Platforms

  • Facebook
  • Google+
  • LinkedIn
  • Twitter

5. You Have Interesting Content for Email Marketing

Many successful business owners choose to use email marketing. An email is fast, efficient, and you can ensure that your customer receives all of the information that they need to make an informed decision. To make people read your emails, you will need to include interesting information. Many marketers do this with photos, videos, and blog articles. Your blog article will be linked to the email. A successful email campaign can be great for your SEO.

Benefits of Sharing Blog on Email

  • Increase Website Traffic
  • Share Helpful Information
  • Increase Conversions

6. Show Your Customers You Care

Blogs take time. You have to research, read, and write a valuable article. If you don’t want to write the article, you have to pay someone else. A blog is not for the faint at heart.

Most business owners do not provide valuable blogs. The rare business owners that do are educators. If you take the time to be a great teacher, you can earn respect from potential clients.

If you do not have a blog on your website then you should consider the benefits! There are many valuable forms of articles that you can add. If you are just getting started with your blog then I suggest brainstorming the following content pieces that could benefit your customers:

What to Include In Your Blog

  • Tips and How-To Articles
  • Informational Videos
  • Company News and Event
  • Latest Trends

Need to revamp your marketing? Add a blog! There is endless potential to a blog. You can add interesting videos, articles, and photos. Add a blog and you could change the way you do business.

“Follow” Versus “No-Follow”: The Top Directories to List Your Site

Link building is seldomly our favorite SEO task. You could spend hours researching and emailing for just one or two measly links. Nevertheless, we can’t just throw in the towel and say “screw link building! I’m done with this!”

If you do, your SEO will probably suck. High ranking websites have A LOT of links.

Not only do you need to build A LOT of links but you need to build the right kind of links. There are two types: “dofollow” and “nofollow”. Both can be very important for your SEO.

What is a “NoFollow” Link?

“Nofollow” links do not build your website’s authority. They have a no index tag which prevents robots from crawling the link. In this case, Google cannot read that the link is on the website and will not give your website credit as a source.
You can find a “nofollow” link in the following context on a page text:
<a href=”http://www.website.com/” rel=”nofollow”>Link Text</a>
“Nofollow” links are most commonly seen when inserting your information is easy and fast. You can find “nofollow” links at the following websites:

  • Forums
  • Blog Comments
  • Paid Links
  • Many Directory Listings

How Is a “Nofollow” Link Valuable?

A “nofollow” link might not speak to Google but it can create referral traffic! Most of our major local search directories use “nofollow” links. Nevertheless, a directory can be a leading source for reviews, contact information, and learning about new businesses in town.

If you own a hospitality business then you should make sure to get listed on directories. After all, one of the first things that I do when traveling is research top restaurants. Most often, this search leads me to a directory database. I choose my restaurant, hotel, or destination according to ratings, reviews, and photos that I find.

Valuable Local Directories

 

What is a “Follow” Link?

A “Follow” link is what every SEO Specialist strives for! A “follow” link builds your domain authority. Your URL is indexed on the sitemap of the website that linked to you. This means that robots discover your website when they crawl the source.
Earning “follow” links can be difficult. The best way to do it is create credible articles that make you an expert in your field. That doesn’t mean it’s the only way! There are hundreds of free website directories that will provide you with a “follow” link.
To get listed, you choose your business’ category, and insert your description, contact information, and URL. Most website directories give you the option of a small fee to get listed faster. Otherwise, you may have to wait weeks, or even months, to earn your link.
The following directories will accept almost any type of business. You can find more specialized directories depending on your field:

Easy “Follow” Links

 

The Importance of Using Schema Markup on Your Website

Google is the neediest relationship that I have. First, Google appreciates keywords, but now he wants links, content, and social media to notice my website.

What’s next in this relationship? Unfortunately, we can’t say!

In the meantime, there are technical SEO tools that are essential to boosting your rankings. One of these tools is schema markup. Schema tells Google exactly what your business does through coding. You are able to categorize your business and identify important information.

If you do not use schema markup than you are not alone. In 2013, only .3% of websites had schema on their websites.
My goal of this article if to explain how schema works so you, or your website developer, can add schema to your website. If you do it right, you can boost your rankings on search engine result pages (SERPs).

Schema Format

I want to take a brief moment to explain schema format so you know how it works.

First, let me show you an example of schema markup. The following is the Address Markup from Schema.org;

<div itemscope itemtype=”http://schema.org/Person”>

<span itemprop=”name”>Jane Doe</span>

<img src=”janedoe.jpg” itemprop=”image” alt=”Photo of Jane Joe”/>

<span itemprop=”jobTitle”>Professor</span>

<div itemprop=”address” itemscope itemtype=”http://schema.org/PostalAddress”>

<span itemprop=”streetAddress”>

20341 Whitworth Institute

405 N. Whitworth

</span>

<span itemprop=”addressLocality”>Seattle</span>,

<span itemprop=”addressRegion”>WA</span>

<span itemprop=”postalCode”>98052</span>

</div>

<span itemprop=”telephone”>(425) 123-4567</span>

<a href=”mailto:jane-doe@xyz.edu” itemprop=”email”>

jane-doe@xyz.edu</a>

Jane’s home page:

<a href=”http://www.janedoe.com” itemprop=”url”>janedoe.com</a>

Graduate students:

<a href=”http://www.xyz.edu/students/alicejones.html” itemprop=”colleague”>

Alice Jones</a>

<a href=”http://www.xyz.edu/students/bobsmith.html” itemprop=”colleague”>

Bob Smith</a>

</div>

Schema is separated by <div>. This tells Google where the schema category starts and begins. Without <div> tags, Google might conceptualize that the phone number is part of the postal address.

The ‘itemprop’ identifies the piece of information. For example;

<span itemprop=”telephone”>(425) 123-4567</span>

The ‘itemprop’ tells Google that the schema is a telephone number. Schema’s ‘itemprop’ is specific to the category that you are tagging.

If you have never developed a website than this will coding could look very foreign! I suggest speaking with your website developer to add schema to your web pages.

Geographic and Contact Markup

Geographic markup is essential for all service oriented companies. Geographic markup includes your business location, phone number, fax, email, and Google map. Your geographic markup can be anywhere that you have contact information listed. I primarily insert geographic markup on the contact page, footer, and home page.

The following is an example of geographic markup for Get Global Marketing;

 

<div itemscope itemtype=”http://schema.org/Marketing”>

<span itemprop=”name”>Get Global Marketing</span>

<div itemprop=”address” itemscope itemtype=”http://schema.org/PostalAddress”>

<span itemprop=”streetAddress”>1531 NW Juniper st #4</span>

<span itemprop=”addressLocality”>Bend</span>, <span itemprop=”addressRegion”>OR</span>

<span itemprop=”postalCode”>97703</span>

</div> Phone: <span itemprop=”telephone”>541-550-2713</span>

<a href=”http://googlemapsurl.com” itemprop=”maps”>URL of Map</a> </div>

Review Markup

Word-of-mouth marketing is still one of the most valuable methods to gain new clients. You can increase the valuable word-of-mouth marketing that you need with reviews and testimonials. When you do, it is important to emphasize those reviews on your website.

Review schema can be used increase the exposure to testimonials on your website.

 

This is an example of a review markup from schema.org;

<div itemprop=”review” itemscope itemtype=”http://schema.org/Review”>

<span itemprop=”name”>Value purchase</span> – by

<span itemprop=”author”>Lucas</span>,

<meta itemprop=”datePublished” content=”2011-03-25″>March 25, 2011

<div itemprop=”reviewRating” itemscope itemtype=”http://schema.org/Rating”>

<meta itemprop=”worstRating” content = “1”/>

<span itemprop=”ratingValue”>4</span>/

<span itemprop=”bestRating”>5 stars </div>

<span itemprop=”description”>Great microwave for the price. It is small and fits in my apartment.</span>

</div>

The markup emphasizes the source of the review, rating, and description.

Events Markup

We have all heard the horror stories of the kid’s birthday party that nobody showed up to. We don’t want to be that kid in business!

If you are throwing a business event, it should be marketed across all of your social and public outlets. Events schema can help you publicize your event across Google.

Since schema requires visible content than you can add a blog article or calendar page for your Event markup. If you are promoting a sporting event, schema can tag the event’s name, date, time, location, and price.

The following is an example for a music festival;

 

<div itemscope itemtype=”http://schema.org/Event”>

<a itemprop=”url” href=”www.url.com”>

<span itemprop=”name”>Music Festival<span>

</a><div itemprop=”description”>Featuring 100 different artists</div>

<meta itemprop=”startDate” content=”2013-05-05T”> Starts: at 2:00 pm

<meta itemprop=”endDate” content=”2013-05-06T”>Ends:   10:00 pm

<div itemprop=”location” itemscope itemtype=”http://schema.org/Place”>

<a itemprop=”url” href=”www.URL.com”>Central Ampitheater</a>

<div itemprop=”address” itemscope itemtype=”http://schema.org/PostalAddress”>

<span itemprop=”addressLocality”>Orlando</span>,

<span itemprop=”addressRegion”>FL</span>

<div itemprop=”offers” itemscope itemtype=”http://schema.org/AggregateOffer”>

<span itemprop=”lowPrice”>$25</span>

<span itemprop=”highPrice”>$250</span> </div>

These are just a few schema markup categories. There are many more options, such as;

  • Organization
  • Person
  • Place
  • Products
  • Restaurants
  • Movies
  • Software Applications

 

WordPress plugins are making schema markup easier to apply. Here are the top schema plugins to increase your rankings on Google.

Each plugin has a customized dashboard, according to your website’s information. If you are not familiar with coding, then a plugin could be the best choice of adding schema to your website.

Adding schema markup can increase your rankings on Google. As an online marketer, I recommend optimizing your website with schema. Ask your website developer if you have schema markup on your website. If not, then Get Global Marketing can add the schema code to make your website more visible online.