A strong online presence can be extremely beneficial for your business. As we transition into 2019, most business owners have caught onto the trend. However, many are behind with their SEO. This is not because they have not given SEO a chance. They hired an SEO person, paid them $1,500 per month, and their ranking did not peak past page three. This left a bad taste in their mouth for any future SEO expert.
I completely get it. SEO is a new profession and unregulated. There is no license. The only method of proving your skills is through results. I have heard of SEO “specialists” that use black hat link building and actually decrease their client’s domain authority!
If you are considering investing in SEO, I am not trying to scare you away. The right SEO person can provide you with the increase in rankings that you need to build your business. The trick is finding the right SEO person. This will take research, conversation, reports, and action items. It is possible to learn if your SEO person knows their sh*t. Don’t just work with your best friend’s uncle because you feel guilty.
Use these tips to ensure that your SEO Specialist is actually an expert in their field. Great online presence can help you reach your business goals.
Ask for their Portfolio
If your SEO person does not have a portfolio, don’t hire them! I get it. We all need a chance. When I started my business, I performed free work for friends to build my portfolio.
You can also research their rankings on Google. If they are not listed on page one or two, why should you expect to?
Ask for their Action Items
Your SEO Specialist should be able to provide detailed action items. What are they doing every month and why are they doing them. This is not too much to ask. You do not want your SEO Specialist to collect a check and then go sit on a beach in Cabo without working a day.
Ask for a Monthly Report
Your SEO Specialist should provide you with a monthly report of your top performing keywords and adjustments in rankings. They can also use Google Analytics for a report of your website traffic.
These three actions help ensure that you do not waste time with a clueless SEO Specialist. If you are looking for a knowledgeable SEO expert that can increase your rankings, contact me, Gillian Rowley, at gillian@getglobalmarketing.com or (541) 550-2713.