I have never spoken to a hotel owner without competition. Where there is one hotel, there are usually two! You might also face Airbnb and bed and breakfasts. Hotels have fierce competition!
The good news is that there are creative ways to make you stand out. As an online marketer, I know that people will visit more hotels that can save you money and you trust. If you can find a way to personalize how you reach customers than you can maintain clientele fast. I suggest that every hotel use a few of the follow ideas when developing your marketing campaign:
Hotel Marketing Campaign
Seasonal Promotions
If you work in hospitality then you will have slow seasons of business. Nevertheless, there is usually at least one traveler who decides to visit your rainy town in January. A seasonal promotion can help you get the stragglers who really should be in Hawaii.
To build the best seasonal promotions, review your booking rate over the past few years. If you are new to business then there are statistics online to help. Once you have an idea of your area’s busy season, adjust your rates, terms, and conditions for the high and low seasons.
You can also create promotions for the type of customers who visit you most. For example, military, family, airline staff, and businessmen.
Events
One of the first things that we do when we visit a new town is research fun activities in the area. Your hotel can hold events that showcase your community
Your venue does not have to be large to hold a promotional event. You could hold yoga classes on the beach, cooking demonstrations, or small concerts. You could also hire an event coordinator to run tours. That way, people will not have to spend hours searching for a tour company online. They go straight to the front desk and can find the tour that is perfect for them.
Packages
Working in hospitality, our jobs are to make our guests lives as easy as possible. A package can be the best way to give people everything that they need at your hotel. Your package programs can be created for events, families, or romantic escapes.
Consider including a few of the following offers:
- Shuttle Services
- Free Dining
- Spa Services
- Banquet Meal
- Wedding Venue
- Excursions
- Car Rentals
Loyalty Programs
Loyalty programs are a great way to keep guests coming back. I travel out of the country at least once a year. Repeating the chain of hotel that I stay at can help save me money and provide me with more luxurious rooms.
My favorite programs work simply by collecting points. Once you get a certain amount of points then you get a free night stay or room upgrade. Hilton does a great point system. Hilton customers can earn points by staying at their hotels, dining in their restaurants, and making purchases with Hilton credit cards. The points that customers earn can then be put towards free rooms, car rentals, dining, excursions, and more.
These are only a few great ideas for your hotel’s marketing campaign. Don’t wait to get creative. If you are ready, then the following methods can promote your new hotel marketing campaign:
Methods to Promote Your New Campaign
- Email Marketing Campaign
- Press Release
- Social Media
- Blog Post
- Event Page
As a marketer, I have seen some beautiful hotels lose revenue by not promoting their rooms and unique services efficiently. Before you miss out on thousands of new customers, speak with your marketing specialist about how your hotel’s campaign can be more creative.