Great SEO Apps for Shopify Websites

seo for shopify

Shopify is a wonderful platform for creating and managing an online store. However, having a great store isn’t enough. You also need to ensure that your website ranks high on search engines so that potential customers can find you easily. This is where search engine optimization (SEO) comes in. To improve your SEO on Shopify, you’ll need the help of some great SEO apps. In this post, we’ll discuss the top SEO apps for Shopify websites, so that you can improve your store’s visibility and attract more customers.

 

Why Should I Optimize My Shopify Website for SEO?

SEO or search engine optimization is critical for businesses that want to succeed in the digital space. With the rise of online shopping, having an SEO strategy in place is essential to drive traffic to your Shopify store and boost your online visibility. SEO plays a crucial role in improving your search engine rankings, ensuring that your target audience can find your website easily. By optimizing your content for search engines, you can also attract high-quality traffic to your online store, resulting in increased conversions and revenue. In today’s digital age, SEO is not just a nice-to-have; it’s a must-have for businesses that want to thrive online.

 

Optimizing Your Shopify Website for SEO

 

Plug in SEO

Plug in SEO is an excellent app for those who are new to SEO. It offers an easy-to-follow checklist of things that you can do to improve SEO on your Shopify website. It checks your website for any errors that may affect your search engine rankings and gives you recommendations on how to fix them. This app’s user interface is very simple and user-friendly, making it easy for anyone to use.

Lighthouse SEO

Lighthouse SEO is another fantastic app for Shopify users. It provides a comprehensive SEO audit of your website, highlighting any issues that may be impacting your website’s rankings. It also gives you advice on what to do to improve your SEO rankings. This app is simple to install and use and offers great features like 404 error tracking and duplicate content detection.

SEO Manager

SEO Manager is one of the most popular SEO apps for Shopify. It comes with a variety of features that help optimize your website for search engines. It lets you edit meta descriptions, page titles, and image ALT tags for each page on your Shopify website. Additionally, it offers tools to analyze keyword density, track rankings, and generate XML sitemaps.

JSON-LD for SEO

JSON-LD is an app that allows you to add structured data to your website. Structured data provides search engines with valuable information about your website’s content. This information helps search engines understand your website and rank it accordingly. By using this app, you can improve your website’s SEO ranking, drive more traffic to your website, and increase sales.

Smart SEO

Smart SEO is an app that offers a wide range of SEO tools for Shopify users. It optimizes your website by allowing you to edit meta descriptions, page titles, and image tags. It also offers automatic ALT tag generation and allows you to optimize product descriptions. Additionally, it provides features that monitor your website’s SEO performance and generate sitemaps.

SEO Image Optimizer

One often-overlooked aspect of SEO is image optimization, and that’s where SEO Image Optimizer comes in. This app helps you to optimize your website’s images for search engines by automatically generating alt tags for your images based on their filename and provides functionality to bulk edit alt tags for your web images. Properly optimized images and alt tags can help to improve your website’s search engine rankings, as well as improve your website’s accessibility for users with visual impairments.

In conclusion, SEO is incredibly important for any eCommerce website. Having a great online store is not enough on its own. You need to ensure that your website ranks high on search engines to attract potential customers. Luckily, with the right SEO app, it is easy to improve your rankings on Shopify. So, go ahead and install these SEO apps mentioned in this blog and make your Shopify website an online store with high search engine rankings!

Get Global Marketing provides search engine optimization services for Shopify. We are familiar Shopify apps that can increase your rankings on Google.

Do I Need an Ecommerce Website for My Boutique?

website design for boutique

For years, you have relied on your boutique’s brick-and-mortar storefront to sell your products. The boutique has all your items perfectly placed. You even have a scented candle, welcoming customers as they walk through your door. You designed your store perfectly for a relaxing shopping experience. However, lately customers are asking about other purchasing options.

“We are only in town for the weekend. Can we purchase from your store online?”
“My schedule is super busy and I try to support local but hardly have time to get out. Do you have a website I can order from?”
“I’m nervous about shopping in stores with COVID-19 but I love your products! Where can I buy them online?”

You apologize and tell them “my products are only available in store”. You never receive a sale from them again. You quickly realize how much revenue you are missing without selling your products online.
As the owner of a website design and marketing company, I know that change is essential in every industry. If you refuse to change, you’ll fall behind as your competitors jump ahead. Now, more than any time in history, building an e-commerce website for local boutiques is essential to the survival of the store. Learn why you need an ecommerce website for your boutique.

 

The Ecommerce Website Trend

COVID-19 is Keeping Customers Out of Stores

COVID-19 has forced all of us to make unforeseen changes to our lifestyles. We are forced to live more causcious and secluded lives. Some of those changes will quickly go back when we have a vaccine. People will travel, visit family, go to concerts again. Others changes, such as a new reliance on technology are here to stay. You need an e-commerce website for this adjustment toward online shopping. The positive impact of COVID-19 is on e-commerce. However, it is estimated 100,000 brick-and-mortar stores will close by 2025 due to the change in spending patterns. Build an e-commerce website so you do not become part of the statistic.

Additionally, if you own a boutique, you should have a website where you can sell your products online so you will always have a gateway to revenue during COVID-19. If the government forces businesses to close their doors again, you’ll have a gateway for sales.

Customers Want to Support Local, But They Also Love the Ease of Amazon

Amazon has changed retail forever. Online shoppers can buy food, technology, books, even a tiny home, all with the click of a button. Additionally, with a Prime membership, shoppers will receive their items within two days of purchase.

If you own a boutique, this is a high standard to meet. Customers want to support local. Most people know that supporting the local economy is essential to building a thriving city. However, shoppers are also gotten accustomed to quick and convenient. An online store provides the convenience of shopping online and the desire of supporting local.

Take Your Business Internationally

Have you ever dreamed of opening a boutique in Paris? With an e-commerce website, you can!

An online store will allow you to be open for business worldwide. You will eliminate the expensive start-up costs and risks of opening a brick-and-mortar storefront. The average cost of opening a boutique is $100,000. This includes product, storefront, registers, insurance, payroll, worker’s compensation, licensing, etc. Hiring a website designer to build an e-commerce website ranges from $5,000 to millions according to the amount of products. Speak with an ecommerce website designer to get an estimate.

Using e-commerce, you can sell your products across the world for a fraction of the cost of a brick-and-mortar store. An e-commerce website will expand your customer base from thousands to trillions.

E-commerce has revolutionized retail. The sales of e-commerce are expected to increase from 1.5 trillion in 2014 to 4.5 trillion in 2021. One of the biggest movements impacting retail sales is COVID-19. With an e-commerce website, you have the opportunity to increase revenue, even when they cannot walk through your door.

The spike in online sales has been a challenge for thousands of retailers. Before you have to close your doors, speak with a website designer about an e-commerce website. Providing an online purchasing option is essential to meet consumer demands.