Online advertisements can be one of the best resources to PUMP UP your revenue. Nevertheless, many of us shy away from the investment.
Investments can be scary. After all, you just bought licenses, business cards, equipment, and could have employees on payroll. Another bill will send you to the poor house. As a business owner, I know how you feel.
When I was starting Get Global Marketing, I figured that advertisements would be my last resort.
I am an SEO company… I don’t need advertisement! I will just build some links.
Wrong! We all face fierce competition. Advertisements give us the opportunity to get ahead, especially when we are first starting.
There are a variety of social and web platforms that could be right to launch your advertising campaign. Choose the platform that is appropriate for your business type, size, purpose, and audience. The following three platforms are among the most popular if you are starting from scratch. First let me explain how advertisements work:
How Online Advertisements Work
- Choose keywords that relate to your business
- Choose the demographics of your customers
- Create advertisement with beautiful graphic, call to action, and catchy tag line
- Choose the budget. Your budget will change determining on the type of advertisement and platform. For example, Facebook will allow you to promote a post for one day at your chosen budget.
- Track your results. Google Adwords can track your results on Google Analytics.
- Change your advertisement depending on results.
Google Adwords
Google Adwords could be the most valuable platform to promoting your business. As of May 2016, Google processes over 40,000 searches every second which translate to over 3.5 billion searches per day and 1.2 trillion searches per year. When Google was founded in 1998, the platform was serving 10,000 search queries per day. The amount of growth in approximately fifteen years is remarkable.
I recommend Google Adwords for any business who is promoting their website. While Google Adwords can be more expensive then social media advertising, you have the opportunity to reach thousands of potential customers. Google claims that Adwords can connect you with many benefits that will boost your revenue and create conversions:
How Google Adwords Can Help
- Get Your Business Found
- Connect with Customers Across the Web
- Advertise Locally or Globally
- Reach the Right People at the Right Time
Whether we are searching for celebrity gossip, political affairs, local businesses, or cheap plane tickets, most of us search on Google every day. At some point, a Google Ad is right for just about every business.
When to Consider Launching a Google Adwords Campaign
- Launching a New Business
- Trying to Increase Your Rankings on Search Engines
- Releasing a New Product
- Special Holiday Offer
Most of us have a Facebook account that we check every day. Our Facebook accounts link us to friends, family, and even local businesses. More than 900 million people have a Facebook account. That’s a lot!
The difference between social media advertisements and Google Adwords is how your ads are seen. Social media inserts your advertisements on user’s home feeds according to the specifics that you choose. Your potential customer does not have to search to discover your advertisements. Google Adwords shows your ad according to the user’s search and correlating demographics.
Setting up Facebook advertisements does not require lengthy training. You are able to promote individual posts or your page according to a daily budget. The budget will determine the amount of users that see your ad.
When to Apply a Facebook Advertisement
- Promoting an Event or News
- Promoting a Blog Article
- Promoting a New Product
- Local Outreach
The hospitality industry provides many opportunities for great Facebook advertisements. For example, let’s pretend you own a seafood restaurant. You have a six week lobster special that diners just can’t miss! The first step is to create your post, which could lead to your website.
What to Specify for Facebook Advertisement
- Demographics
- Location
- Interests
- Behavior
- Connection
When you are building a business, it’s important that you make the RIGHT connections. LinkedIn allows you to build a business page with your private profile. You can use your business page to hire, post articles, provide contact information, and build a lengthy description of your business.
When to Use a LinkedIn Advertisement
- Attract New Followers to Your Company or Showcase Page
- Reach the Right Audience with Comprehensive Targeting System
- Get Your Message Across on Every Device
- Precision B2B Targeting
I highly recommend LinkedIn if you are a new business owner. One of the best forms of marketing is word of mouth. LinkedIn advertisements can help introduce you with the important business leaders that could contribute to your professional success.
As a business owner, I have learned that the trick to marketing is bravery and patience! Be brave enough to step outside of the box. Be patient to let your efforts make a difference. Applying these principles to online advertising can be one of the best ways to PUMP UP your revenue overnight.