Yesterday, I had the opportunity to attend the Swivel conference in Bend. One of the speakers was Brand Strategist, Mel Carson. Mel managed the digital marketing for Microsoft and now owns Delightful Communications.
During the conference, Mel spoke on personal branding. This infograph shows important points from his lecture.
We often treat "act" as the first stage in marketing. This means that we do not determine our "why" and create a plan. When we start with "act", we can often waste hours of work and money. The "How-To Create Great Social Media Content" infograph is a guideline to create a "why" for your successful social media campaign.